Microsoft’s Bing has managed to grow its search engine market share to 11.8 percent through November, after Google and Yahoo slipped, according to researcher comScore.
Google maintained its 66 percent search engine market share through November, slipping from 66.3 percent to 66.2 percent during the holiday shopping month.
Yahoo, whose search is now powered by Bing in the United States, fell from 16.5 percent to 16.4 percent. Bing, at 11.5 percent in October, clearly enjoyed small query share gains at its rivals’ expense.
These numbers counted explicit core search, where users hit enter on a result or clicks on an organic or paid result, a refinement link or on a vertical search tab.
Google launched the predictive search technology in September and comScore found the company’s search share grew from 66.1 percent to 66.3 percent through October, the first full month of the new search feature.
Piper Jaffray analyst Gene Munster said in a 15 December research note that while Google saw an acceleration in query growth in September and October – queries were up 18 percent year-to-year – Google saw a deceleration of query growth of 12 percent year-to-year for November.
“Given the data, it appeared Google Instant was having a meaningful impact on y/y query growth; however, November data suggests Google Instant may not have as great of an impact longer term,” Munster wrote.
Americans tallied more than 16 billion searches for November, which is dominated by Black Friday and Cyber Monday holiday sales.
Google commanded 10.6 billion of those searches, followed by Yahoo with 2.6 billion and Microsoft with 1.9 billion
Thoma Bravo agrees to acquire Darktrace for $5.32 billion in cash, delivering some welcome news…
Customer adoption of AI services embedded in cloud services continues to deliver results for Microsoft,…
TikTok's 'secret source' algorithm is so core to ByteDance, it would rather shut down US…
After relocating from California to Texas in 2020, Oracle's Larry Ellison now reveals plan to…
Share price hit after Meta admits heavy AI spending plans, after posting strong first quarter…
For third time Google delays phase-out of third-party Chrome cookies after pushback from industry and…