Categories: eCommerceMarketing

Amazon Takes On Supermarkets With UK Food Delivery Service

Amazon is set to launch a grocery delivery service across the UK as it looks to expand its reach across all areas of commerce.

The company has revealed that Amazon Pantry will be available across the U.K. from today, following a successful launch in the US 18 months ago.

The online site will offer more than 4,000 everyday essential items from beer to pet food, which will be delivered directly to the customer’s door.


Customers will be able to purchase a box of items weighing up to a maximum of 20 kilograms at a cost of £2.99 pounds for same-day delivery, with additional boxes for heavier orders charged at 99p per box.

“Amazon Pantry has been designed to take the heavy lifting out of replenishing the often bulky basics and store cupboard essentials that people need every day,” Helene Parthenay, Pantry manager at, said.

The launch of Pantry is not Amazon’s first grocery-related service in the UK, as back in September the company announced it was bringing its AmazonFresh service, which offers delivery of around 50 types of chilled goods, to customers in Birmingham and London

The service will fully launch “in February or March” next year as Amazon looks to take on supermarkets across the country as it looks to stay top of the pile in what is becoming an increasingly crowded space.

Earlier this year, it was claimed that Amazon was also planning to launch a new service that will employ normal people to courier goods. The “On My Way” program would offer ordinary people payment to drop off packages on their way home from work or school, with users able to sign up via a dedicated mobile app.

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Mike Moore

Michael Moore joined TechWeek Europe in January 2014 as a trainee before graduating to Reporter later that year. He covers a wide range of topics, including but not limited to mobile devices, wearable tech, the Internet of Things, and financial technology.

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