Nokia is working hard to make its Lumia smartphones more attractive to consumers after it revealed at the CTIA Wireless show in New Orleans, a number of new mobile application partnerships.
The agreement also benefits Microsoft and its Windows Phone platform.
With the Windows Phone Marketplace now at 80,000 apps strong, Nokia – which is struggling to rebuild its brand on the Microsoft platform and currently faces a lawsuit from a disgruntled investor – has to drum up new and, in some cases, exclusive apps for the phones, which are now in 48 markets.
These apps will include:
Electronic Arts, which calls Nokia one of its “longest-standing partners,” is also working on Windows Phone apps – current titles in the store include FIFA, Madden NFL and NBA Jam – as is Angry Birds maker Rovio, PayPal, Time magazine, Newsweek, and Box, which offers a solution for sharing files.
AOL, set to launch an Entertainment Hub, says it’s also creating some exclusive content for Nokia Lumia users.
“The live tiles on Nokia Lumia helped us create an awesome app that makes it easy to stay in-the-know on what’s happening in film, TV, radio, concerts and music right from your home screen,” Sol Lipman, AOL’s director of Mobile First products, said in a statement.
“This is how the game needs to be played nowadays. A company cannot roll out a new platform and expect apps to grow organically at a fast enough speed to allow it to succeed,” analyst Ken Hyers, with Technology Business Research, told eWEEK at the time.
“Anyone coming to market with a ‘build it and they will come’ Field of Dreams mentality,” Hyers added, “will get steamrolled.”
Nokia offered no details in its announcement about the logistics of its arrangement with the developers.
Also at CTIA, Samsung introduced a phone that’s likely to benefit from Nokia’s work to entice developers to the Windows Phone platform. The Samsung Focus 2, running Windows Phone 7.5, will arrive on the Verizon Wireless network 20 May for $50 (£31) with a new two-year contract.
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