Hardcore Computer Becomes LiquidCool

Hardcore Computer has changed its name to LiquidCool Solutions to better reflect the company’s new cooling technologies and corporate strategy.

In a shift from manufacturing, LiquidCool is looking at licensing its liquid submersion technology for servers and high performance computers.

“The name LiquidCool connects the company to our heritage of pioneering total liquid submersion cooling for electronics and calls attention to our continued advancements in cooling innovations,” said Rick Tufty, vice president of engineering at LiquidCool. “”With a powerful IP portfolio and a continued focus on breakthrough research and development in cooling technologies, LiquidCool is positioned to deliver market-leading performance for a variety of markets.”

LiquidCool Licensing

LiquidCool says its Liquid Submersion technology allows over-clocked CPUs to run faster, cooler and longer than traditional fan-cooled system by fully submerging a server’s components. This maintains a core unit temperature 30 degrees lower than traditional servers and eliminates the need for air conditioining and air moving systems.

Under its former guise, it released the Liquid Blade server in 2010, which was the first to use the method. It promised to maximise the computational power in a given space, allowing the life of data centres to be extended by increasing rack density.

However, selling proprietary cooling systems is an uphill struggle if it requires the customer to trust a single company – even one backed by Sun founder Scott McNealy. LiquidCool is hoping its new business model can establish a broader product set and get more customers on board.

Liquid cooling improves the heat rejection capacity by volume to more than 1,350 times that of air, allowing computer rooms to cut down their air conditioning units by as much as 90 percent and reducing costs by as much as 80 percent, LiquidCool contends.

The newly-named company says that it is suitable for mass-market applications and is looking to exploit growing server and data centre markets. It also plans to explore possibilities on other markets such as the automotive industry and consumer electronics.

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