A campaign group calling for the United Kingdom to leave the European Union (EU) has been fined by the Information Commissioner’s Office (ICO) for sending out more than 500,000 spam texts urging people to support is cause.
The ICO ruled that Better for the Country Ltd, which is campaigning under the name Leave.EU, did not have the consent of the people it sent text messages to, and it fined the group £50,000 for failing to follow the rules about sending marketing messages.
“Better for the Country did not have permission to send these messages. After considering all the options we decided that enforcement action was necessary.”
The ICO said Better for the Country had obtained the phone numbers from a third party supplier and that any organisation that buys marketing lists must make rigorous checks to satisfy themselves that the third party has obtained the data fairly and lawfully and has the necessary consent.
“In this case that meant the individuals should have been given an explanation which clearly made them aware that they could receive promotional messages from the organisation’s political campaign,” said the ICO.
It said that most of the recipients had agreed to receive messages about leisure, home improvements and insurance, but not about EU politics.
“The consent wasn’t clear. Local and national government was as specific as it got, there was no mention of leaving the EU,” said Eckersley.
But Leave.EU has told TechweekEurope that it thinks the ICO has got the ruling wrong.
“We will be appealing this ICO judgement,” said Leave.EU in a emailed statement.
“We hired a reputable data company to act on our behalf, who for some reason were not fined by the ICO even though they gave us written assurances that the data was opt in data in line with ICO rules,” said the campaign group. “We think the ICO have got this wrong.”
The Brexit campaign meanwhile continues as the country heads towards the vote on 23 June.
The remain campaign seems to have gathered most of the backing from the tech industry of late. Last month for example hundreds of technology-based start-ups and entrepreneurs signed an open letter warning against the economic impact if the country voted to leave the European Union.
London’s technology community has also signalled its backing for the Remain vote, with a survey of Tech London Advocates members finding that 87 percent opposed a possible Brexit, again believing that membership of the EU boosts the UK economy by making it more attractive to international businesses looking to operate in Britain.
Even Sir Stephen Hawking has signalled his opposition to the move, signing a letter to the Times newspaper alongside 150 other members of the Royal Society, saying that a Brexit would be a “disaster” for British science.
But Peter Whittle, the UKIP candidate for the London major election, said that he believed that London’s tech sector would be better off if the UK was no longer a member of the European Union (EU).
He cited the excess regulation and directives from the EU that British businesses have to deal with.
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Ridiculous. I get about seven or eight spam messages per day from REMAIN campaigners. Mostly STRONGER IN, to whom I did not subscribe for e-mails and have repeatedly unsubscribed and yet my inbox and junk box are getting bombarded still. I haven't had a single message from Exiters.
At the start of this campaign, I was edging towards an in vote based on a lack of available information from either side. Now I am adamantly leaving mostly because the EU is undemocratic and not voted into power, but partly because of the harassment with e-mails and being ambushed in town and receiving rudeness when asserting that I'm voting to leave.