eWEEK Research Rates Social Media For Buyers

How do people use social media when buying IT kit? Net Media Europe, eWEEK Europe’s publisher, will answer that in a study next month.

The research, which questioned IT buyers across Europe, will find out how people use Facebook, Twitter and LinkedIn, when choosing tech equipment. It will be launched in London, and  is the first output from a new Research Unit at Net Media Europe.

Is social serious?

eWEEK Europe’s readers rejected social media for business use in an informal poll on the UK site, but we suspect to uncover a more open attitude in more rigorous phone-based resarch carried out in Europe’s major countries.

The research will be launched in London on 7th April, and copies of the research will be available from Net Media Europe.

Net Media Europe’s new Research Unit – under Unit leader Camelia Nita – aims to identify and probe the key questions facing the IT industry during a period of unprecedented change.

The results of the research will be presented on 7th April during an exclusive event featuring experts on the subject. If you are interested in attending the event or receiving a copy of the result report please send email to : jhernik@netmediaeurope.com