Only a month after the delayed release of the Droid Bionic, Motorola Mobility has announced its latest evolution; the mating of two famous mobility brands, Droid and Razr, into the Droid Razr.
The new smartphone follows the aesthetic styling of Motorola Mobility’s Droid franchise, with the large 4.3 inch super AMOLED screen (with qHD resolution) and an aggressively blocky design. Like those other Droid phones, the Droid Razr runs Android (specifically Android 2.3.5, also known as “Gingerbread,” with the latest under-the-hood tweaks). At the same time, its 7.1 millimeter-thin body harkens to the Razr, a line of ultra-slim feature phones that proved a hit in the technological Dark Ages of the mid 2000s.
Motorola Mobility hopes the smartphone’s support for Verizon’s 4G LTE network will give it another selling point over the iPhone 4S, which is exerting considerable gravity on the mobility market after selling four million units in its first weekend on the market.
Introducing the Droid Razr, Motorola Mobility Chairman and CEO, Sanjay Jha, argued that the device would serve equally well as a consumer and enterprise device. “We believe enterprise is important because it is becoming consumerised,” he said. “They’re not being driven by CIOs anymore.”
The Droid Razr’s more business-centric features include remote data-wipe and robust encryption, in addition to the ability to pull down and edit documents via the cloud. In fact, the cloud is a major component of Motorola Mobility’s value argument, with Jha demonstrating how data stored in a “personal cloud” (such as music) could be accessed seamlessly and activated on the device.
Motorola Mobility intends to place the Droid Razr on the market in early November, at a $299 (£190) price point.
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