Droid And Razr Marriage Best Of Both For Motorola

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Motorola Mobility’s Droid Razr will make the case for a high-end Android smartphone over the new iPhone 4S.

Only a month after the delayed release of the Droid Bionic, Motorola Mobility has announced its latest evolution; the mating of two famous mobility brands, Droid and Razr, into the Droid Razr.

The new smartphone follows the aesthetic styling of Motorola Mobility’s Droid franchise, with the large 4.3 inch super AMOLED screen (with qHD resolution) and an aggressively blocky design. Like those other Droid phones, the Droid Razr runs Android (specifically Android 2.3.5, also known as “Gingerbread,” with the latest under-the-hood tweaks). At the same time, its 7.1 millimeter-thin body harkens to the Razr, a line of ultra-slim feature phones that proved a hit in the technological Dark Ages of the mid 2000s.

Slender yet sturdy

Under the Gorilla Glass screen, the Droid Razr features a dual-core 1.2GHz processor and a battery apparently capable of 12.5 hours of 3G talk time. A steel core and Kevlar integrated into the body apparently help with the smartphone’s sturdiness, preventing it from warping or cracking despite the thinness of the body and its relatively light weight. It also boasts a dual-camera configuration, with an eight megapixel rear aperture paired with a front-facing HD camera (the rear camera can capture 1080p video).

Motorola Mobility hopes the smartphone’s support for Verizon’s 4G LTE network will give it another selling point over the iPhone 4S, which is exerting considerable gravity on the mobility market after selling four million units in its first weekend on the market.

Introducing the Droid Razr, Motorola Mobility Chairman and CEO, Sanjay Jha, argued that the device would serve equally well as a consumer and enterprise device. “We believe enterprise is important because it is becoming consumerised,” he said. “They’re not being driven by CIOs anymore.”

The Droid Razr’s more business-centric features include remote data-wipe and robust encryption, in addition to the ability to pull down and edit documents via the cloud. In fact, the cloud is a major component of Motorola Mobility’s value argument, with Jha demonstrating how data stored in a “personal cloud” (such as music) could be accessed seamlessly and activated on the device.

Motorola Mobility intends to place the Droid Razr on the market in early November, at a $299 (£190) price point.

 

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