Silicon Insights: The State of MarTech: Part 2

Welcome to Silicon Insights!

This series of interviews with the CEOs of leading businesses thought leaders, and individuals shaping their market sectors and industries is your opportunity to hear the latest key industry topics impacting your enterprise today.

Our focus for Silicon Insights is to offer your enterprise practical and actionable insights that can be used to enhance processes and customer communications – helping you create an agile business that can innovate at speed.

In part 2 of this interview, we are considering how AI impacts marketers’ ability to create and communicate their messages across all social media channels. With so much data now available to marketers, learn how this information is being used to personalise campaigns. And how your business can make practical changes to ensure the MarTech being deployed delivers high levels of results.

Michele Reale, Executive Media Director, twogether Creative.

Responsible for all media activities at twogether across all clients, Michele is an International B2B Digital Media / Marketing Professional with 18+ years of experience on both agency and client sides and a proven record of driving revenue and ROI through effective use of digital media/marketing strategies and tactics, including display, lead generation, Programmatic, PPC, SEO, email, and social media. Past and current clients include HERE Technologies, Fujitsu, Lenovo, KMPG, WorkDay, UNIT4, HTC, London Stock Exchange, Infor, Verisign, McAfee, Symantec, Vodafone, Preventivi.it, Genworth Financial, EMC, Netgear, Polycom, ALE, Automation Anywhere, Netsuite, Hitachi Vantara, Icertis, Precisely, Cybereason, and ADP.

Watch part 1, and don’t forget to sign up for the Silicon UK newsletter to make sure you don’t miss any future Silicon Insights.