News predictive analytics

What is Data Marketing?

What is Data Marketing?

Discover how data marketing is transforming the way businesses engage with consumers. Learn how brands leverage data analytics to create highly targeted campaigns, personalise content, and drive customer engagement.

5 min
Demed L’Her, CTO at DigitalRoute

Silicon UK In Focus Podcast: The Value of Data

Discover the transformative power of data in our latest podcast. Learn how leveraging data can drive business growth, enhance decision-making, and provide a competitive edge in today's digital economy.

2 min
The Value of Data

The Value of Data

Discover the untapped potential of data in today's digital age. Explore how businesses harness data to drive innovation, improve decision-making, and gain competitive advantages. Unveil the transformative power of data analytics in shaping the future across various industries.

21 min
AI In Your Pocket

AI In Your Pocket

As Mobile World Congress draws closer, how will AI impact the development of the smartphone? AI's transformative impact will be profound, from cutting-edge camera enhancements to predictive text suggestions.

12 min
Silicon UK In Focus Podcast

Silicon UK In Focus Podcast: The Future of SaaS

How has Saas become an essential component of a successful business? The importance of a robust and expansive data lake plays in the SaaS model. Understand what it takes to build and maintain a sufficient data lake – the challenges, the team required, and other business considerations to making it work.

1 min
Alan Gibson, VP of EMEA, Alteryx

Silicon UK In Focus Podcast: Alan Gibson, VP, EMEA, Alteryx

Forrester highlighting the desperate need for data literacy as the adoption of analytics technologies accelerates amid the current downturn. Coupled with the recent release of the UK Government's new National Data Strategy, Silicon UK asks whether the data literacy of businesses is mature enough to deliver value and innovation.

2 min
Neo Factory: The State of Industry 4.0

Neo Factory: The State of Industry 4.0

Industry 4.0 initiatives are transforming factories in a myriad of industries, from aerospace and health care to plastics and shipping. However, why do so many Industry 4.0 initiatives at today’s factories fail to scale? Silicon UK asks what are the key challenges to deliver the promises made by Industry 4.0?

12 min
Mind Reading Marketing: Predictive Analytics Today

Mind Reading Marketing: Predictive Analytics Today

Being able to predict consumer behaviour has been the holy grail of marketing for decades. As businesses now collect masses of data about their customers and their behaviour and, with new AI tools currently available, is predictive analytics, a practical tool all companies can take advantage of?

10 min