The digital and physical retail spaces have been converging for over a decade. As the age of the phygital consumer continues to evolve, how can enterprises ensure they are on the cutting edge of these retail spaces?
![When Worlds Collide: A Phygital Future?](https://www.silicon.co.uk/wp-content/uploads/2023/09/local-clothing-store-owner-standing-with-digital-t-2023-09-04-22-43-56-utc-120x90.jpeg)
The digital and physical retail spaces have been converging for over a decade. As the age of the phygital consumer continues to evolve, how can enterprises ensure they are on the cutting edge of these retail spaces?
Why not move from a customer relationship model to a model for relationships with customers? All too often, the distribution of incoming calls is based on the availability of agents when it should be based, above all, on the customer's ...
Learn how your business can better support each customer via every touchpoint. How to treat each customer as an individual and how empowering your agents can promote high levels of efficiency and wellbeing.
In part two, Izzie Rivers, CEO of Realm, continues to consider how B2B marketing is evolving and why enterprises must evolve how they create and analyse their campaigns.
As the Metaverse evolves, are business leaders paying more attention to this space and placing active development on their strategic roadmaps? Is there now a strong business case for adopting this technology?
How can businesses meet the demands of digital-savvy customers and push the boundaries of CX.
Are businesses still striving to build their omnichannel as they look towards their post-pandemic futures? The ability to move seamlessly from one digital channel to the next along the purchasing journey was always the Holy grail. Have ...
Learn how the definition of the ‘connected customer’ changed due to the pandemic. As consumers now use multiple touchpoints, is brand loyalty being tested? And how have customer services technologies had to evolve to manage the expecta ...
The omnichannel has been a key driver for all businesses as they connect and integrate each of their customer-facing systems. As enterprises look towards their futures, how are next-generation omnichannel services being created and dep ...
Shopping is fast becoming an online activity, but Westfield has a plan to keep consumers coming back to its two London facilities
Salesforce focuses on the importance of customer experience in the midst of 'fourth industrial revolution'
New partnership with Fujitsu will transform ecommerce, supply, logistics and protect Specsavers from threats
Rapid Q, a mobile app from Preoday, is enabling fans to pre-order food and drink from their seats during the 6 Nations
The fast food giant has plans to introduce a mobile app and wants to expand its delivery capabilties
Partnership will seek to improve the in-store experience for consumers in restaurants and retail stores
Pegasystems launches Pega Field Service CRM Application to increase field workforce productivity
Paul Swaddle, CEO, Pocket App, discusses how marketers can create a successful customer experience
Chris Averill, CEO of customer insight specialist We Are Experience, explains how you can embrace the power of positive personalisation
Klaas van der Leest, managing director at Intelecom UK, shares his top six tips for keeping customers happy in today’s contact centres