Categories: Mobile AppsMobility

UK App Store Prices Rise By A Quarter Thanks To Brexit-Fuelled Pound Drop

The cost of buying an iOS application in the UK will cost the same in Pound Sterling as it does in US Dollars after Apple hiked prices again for British customers, this time by a quarter.

Essentially, if an iPhone or iPad app costs $0.99 in the US, it will now cost £0.99 in the UK – a rise from £0.79. Changes will take place across all App Store price tiers and will affect in-app purchases.

At the time of writing, $0.99 is worth £0.81.

App Store price rise

“Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business. These factors vary from region to region and over time,” an Apple spokesperson told Silicon.

The value of the Pound has plummeted since the UK voted to leave the European Union (EU) in June last year and the price of several consumer goods has gone up. The issue was brought into prominence by the row between Supermarket Tesco and Marmite manufacturer Unilever.

So it’s no surprise technology might be affected by fluctuating rates. However it could be argued Apple has been harsher than most.

The most recent MacBook Pro and Mac computers were hundreds of pounds more expensive than their predecessors.

iPhone and iPad users spent $3 billion (£2.5bn) on the App Store in December 2016 alone.

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Steve McCaskill

Steve McCaskill is editor of TechWeekEurope and ChannelBiz. He joined as a reporter in 2011 and covers all areas of IT, with a particular interest in telecommunications, mobile and networking, along with sports technology.

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