Adobe Launches Experience Cloud For AI-Driven Enterprise Marketing

Adobe has launched what it is calling the Adobe Experience Cloud, which combines cloud-based marketing services, built on top of the Adobe Cloud Platform.

According to the company Adobe Experience Cloud is a “comprehensive set of cloud services designed to give enterprises everything they need to deliver exceptional customer experiences.”

In plain English however it seems the offering is a combination of various marketing services, coupled with machine learning and artificial intelligence capabilities, aimed at the business segment.

Adobe Experience Cloud

Experience Cloud is made up of Adobe Marketing Cloud (which allows businesses to engage with their customers), Adobe Advertising Cloud (an end-to-end advertising management solution) and Adobe Analytics Cloud (a customer intelligence engine).

This is built on the Adobe Cloud Platform, and utilises Adobe Sensei’s machine learning and AI options.

The Adobe Experience Cloud is also integrated with Adobe Creative Cloud and Document Cloud, in order to provide customers with a one-stop shop for their creative marketing needs.

“At Adobe, we believe experience is the great differentiator, the make-or-break attribute to ignite life-long customer advocacy and growth,” said Brad Rencher, executive VP and general manager, Digital Marketing.

“Leveraging deep customer intelligence, Adobe Experience Cloud gives businesses everything they need to deliver a well-designed, personal and consistent experience that delights customers at every touchpoint,” he added.

Cloud Move

Adobe announced last year that it would deliver its cloud services via the Azure platform. The firm said at the time that it would make Azure its “preferred cloud platform” for its three core services, namely Marketing Cloud, Creative Cloud and Document Cloud.

Adobe of course killed off its Creative Suite and its traditional licensing model in 2013, when it revealed that its Creative Cloud, which features the likes of Photoshop and the Dreamweaver web design tool, would be delivered on a monthly-subscription basis.

The company is also investing heavily in building up its advertising credentials. Last November for exampled it moved into the rapidly growing online video market with the acquisition of TubeMogul for $540 million (£432m).

TubeMogul’s platform streamlines the advertising media planning and buying process across digital channels including traditional television, desktops, mobile and streaming devices. Essentially it offer advertisers a single place to analyse the impact and reach of their campaigns.

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Tom Jowitt

Tom Jowitt is a leading British tech freelancer and long standing contributor to Silicon UK. He is also a bit of a Lord of the Rings nut...

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