marketing

Heineken Launches Virtual Beer In Metaverse

Brewer launches virtual beer Heineken Silver to highlight strengths and limitations of metaverse, in what it calls an 'ironic joke'

2 months ago

US Justice Department Quizzes Ad Execs Over Chrome Changes

US Department of Justice said to be interviewing ad industry executives over Google's proposed Chrome cookie ban, amidst competition complaints

1 year ago

Salesforce Launches Platforms For Manufacturing, Consumer Goods

Offerings link to companies' existing sales and operations systems, bringing data together and giving both sides a '360-degree view' of…

3 years ago

Microsoft Buys PromoteIQ As It Expands Advertising Division

Move comes after Microsoft split advertising operations from Bing search engine earlier this year, forming Microsoft Advertising

3 years ago

Microsoft Teases Launch Of ‘Windows 1.0’

Users taken off-guard as Microsoft rolls out 1980s-era logos and imagery across its Windows social media accounts

3 years ago

Facebook Expands Video Platform Outside The US

A year after its US launch, Facebook Watch comes to the UK and the rest of the world - along…

4 years ago

ICO Fines Emma’s Diary £140,000 Over Campaign Data

The pregnancy advice site illegally sold the personal data of one million people to the Labour Party for use in…

4 years ago

Data Regulators See Spike In GDPR Complaints

Banks, tech giants and adtech firms are amongst those hit by the new data privacy law

4 years ago

Behind The Scenes At BT Sport: How Tech & Social Media Are Changing Live Football

IN-DEPTH: Silicon sees how social media and technology is changing how sport is broadcast and helping BT Sport differentiate itself

5 years ago

Twitter Increases 280 Character Tweet Limit For Everyone

Twitter says longer Tweets encourage more engagement without sacrificing brevity

5 years ago

Criteo: AI & Data Sharing Can Help Publishers & Retailers Fight Back Against Tech Giants

INTERVIEW: Criteo's Gregory Gazagne talks AI, machine learning, Brexit and why smaller publishers and retailers can compete with Google, Facebook…

5 years ago

‘Major’ Vodafone Rebrand Suggests Confidence Has Returned To Newbury

ANALYSIS: Vodafone's rebrand is one of the biggest in its history as it looks to move on from a couple…

5 years ago

Salesforce Rolls Out Einstein AI For Social Marketers

Salesforce's Einstein artificial intelligence can now be used to help marketers identify products and brands that appear in images posted…

5 years ago

IT Life: Fraser Hardy, CTO Qudini

CTO and co-founder of Qudini Fraser Hardy talks about his career in IT

5 years ago

Samsung Pay Is Now Supported By HSBC With American Express ‘Soon’

Samsung Pay now supports HSBC, M&S Bank and First Direct, even if a few are still missing

5 years ago

Travel For Free On The Tube Using A Lucozade Bottle

Next week you'll be able to travel for free on the tube using a special Lucozade bottle as part of…

5 years ago

Microsoft Connects LinkedIn To Dynamics 365

Dynamics 365 users will be able to draw on LinkedIn sales data in the first fruit of Microsoft's £20bn acquisition…

5 years ago

Quiet Release Of New iPad Signals Change In Apple Marketing Approach

The only mention of the new version of the iPad and the updated version of iOS were press releases, with…

5 years ago

Adobe Launches Experience Cloud For AI-Driven Enterprise Marketing

Marketing functionality integrated into the Adobe Experience Cloud for enterprises businesses

5 years ago

Sky, Vodafone, HSBC And Other Major Brands Pull Google Ads Over Extremist Content Concerns

The British government, the BBC and others have withdrawn Google ad spending after their adverts were displayed alongside extremist content

5 years ago

Tech Quiz: Technology And Sports Sponsorship

Can you guess the sports teams that technology firms have sponsored over the years?

5 years ago

Fake News Campaigns to Increase in Frequency, Security Experts Say

ANALYSIS: With the possibility that fake news may have impacted the US election, people are giving a new look to…

5 years ago

AdBlock Plus Maker Wins Court Challenge

Another German regional court upholds the principle of ad-blocking, but publishers are wary of Eyeo's market dominance

5 years ago

How Analytics And Digital Are Powering Man City’s Quest For Success

Manchester City is using technology on and off the pitch as it looks to build its fanbase and win trophies

6 years ago

Advertising Standards: Broadband Speed Guidance ‘Not Working’

ASA: New guidance is on the way after a study finds consumers feel misled by current broadband ads

6 years ago

Microsoft Offers Remedies To EC In Bid To Gain £21bn LinkedIn Takeover Approval

Microsoft has offered to sweeten the deal for European regulators so it can get LinkedIn approval, despite Salesforce and other…

6 years ago

Adobe Snaps Up Video Ad Company TubeMogul For £432m

Adobe acquires TubeMogul to create one-stop-shop digital advertising and data management platform

6 years ago

Cyber-Politics Reached New Heights In 2016 Presidential Election

ANALYSIS: Never before have social media and even cyber-spying been used to such an enormous extent to shape voter sentiment

6 years ago

Instagram Trials Shopping Features In E-Commerce Drive

Instagram believes its users willigness to discover and the presence of major brands on the platform are a winning e-commerce…

6 years ago

Startup Showcase: Swipii

Swipii wants to be the marketing suite for the hyperlocal retailer

6 years ago