Engagement is just as important as the content you push out, so as well as all the beautiful videos and captivating infographics you post, remember to read the comments and queries posted by your followers. Social media is first and foremost about communication and businesses that remember this will undoubtedly reap the rewards. Also remember to tailor your content according to the channel. For example, on Twitter you can only post a few sentences, but on LinkedIn you can post much lengthier pieces.
Take steps to encourage as many of your employees as possible to be as active on social media as possible. Of course, there should be two or three main company spokespeople who can be positioned as brand ambassadors, but everyone who works for the company can also be an influencer (as long as they conduct themselves properly). The main reason for this is that people are more likely to engage with individuals than brands, so your social media success increasingly relies on your employees’ interactions. If they share company updates with their followers, it should increase interest in the business from potential customers.
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