6 Things Every Brand Should Be Doing On Social Media

4. Be present

– If you don’t log in and check your social media communities on a regular basis (or use social media notifications and scheduled posting), you are not present in the discussions, and your absence may well be damaging.

– Automation can be your biggest enemy.  When something happens in the news, it is important to think of your queued social media and delete or pause any messages which may be considered insensitive or in poor taste.  Posting scheduled emails despite a changing national or international situation is a clear sign to your audience that you are not actually a “present” and “sentient” human being. In the aftermath of a mass shooting in Aurora, Colorado, American Rifleman (NRA_Rifleman) likely forgot to pause or delete this automated tweet. Though they quickly deleted the tweet, the damage was done and screenshots were already taken to immortalise the faux pas.