Twitter and Salesforce.com have built on their long-standing relationship, adding Twitter’s firehose feed of public tweets to Salesforce Radian6 social media analysis package.
Salesforce says that that this will allow business to analyse the more than 400 million tweets generated each today so customers can see right away what Twitter users think of them.
“Companies look to Twitter to connect with their customers in real time about the things that matter to them. Salesforce.com understands how to facilitate these interactions,” said Jana Messerschmidt, vice president of Business Development at Twitter. “Combining the power of Salesforce Radian6 with Twitter helps companies understand and respond to their customers as these conversations are happening.”
Salesforce.com hs used Twitter feeds in its products for a number of years, and it has reiterated its belief that it is a arge source of free data, useful to enterprises.
Last December, it introduced the Social Marketing Cloud that allowed companies to use social media to market and sell products to customers, while in January it launched Desk.com, a customer helpdesk dashboard that displays Facebook and Twitter feeds with emails, aimed at SMBs.
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