Welcome to Silicon UK In Focus Podcast, where we delve into the heart of the tech world, exploring the latest trends, innovations, and controversies shaping our digital future. In today’s episode, we’ll be unravelling the complex web of AI washing and examining the true value that artificial intelligence brings to the table.

As the digital landscape continues to evolve, the buzz surrounding artificial intelligence has reached a fever pitch. From transforming industries to enhancing our daily lives, AI promises a world of possibilities. However, amidst the promises and potential lies a phenomenon that’s causing ripples in the tech world – AI washing.

Beyond the scepticism and cynicism, we’re here to emphasise the genuine value that AI brings. From boosting efficiency to solving complex problems, artificial intelligence is transforming the way we work, live, and interact with the world around us.


Griff Parry, CEO of UK-based pricing specialists m3ter.

iff Parry, CEO of UK-based pricing specialists m3ter.

Griffin and his co-founder, John Griffin, started m3ter after building and selling a backend-as-a-service company for video games to AWS. The experience brought the challenges and opportunities of usage-based pricing into sharp focus, inspiring them to found m3ter, an intelligent metering and pricing engine for SaaS businesses. Griffin held senior digital strategy and transformation roles at Sky earlier in his career.

David Howell

Dave Howell is a freelance journalist and writer. His work has appeared across the national press and in industry-leading magazines and websites. He specialises in technology and business. Read more about Dave on his website: Nexus Publishing. https://www.nexuspublishing.co.uk.

Recent Posts

Trump Media Warns Of ‘Potential Market Manipulation’

Shares in Trump social media platform owner rise after chief executive warns of 'naked' short…

35 mins ago

EU Set To Approve Apple Plan For Opening NFC Access

European Commission reportedly set to approve Apple proposal for providing rivals access to iPhone, iPad…

1 hour ago

TSMC Shocks Investors With Lower Chip Growth Forecast

TSMC pulls back on forecast of global chip industry growth for 2024, stirring concerns around…

2 hours ago

Google Shifts Rules For Contract Firms Amidst Labour Battle

Google removes benefits requirements for contract firms as US labour board seeks to force union…

2 hours ago

Group Supporting Women In Tech Abruptly Closes

Non-profit group Women Who Code shuts down abruptly after losing 'critical' funding sources, in blow…

3 hours ago

Netflix Reports Profits Surge, But Forecast Disappoints

Netflix shares slump as it reports profit surge but says it will stop reporting subscriber…

3 hours ago