Huawei has confirmed its latest flagship smartphone will be launched in London on April 15.
The Chinese manufacturer told media on a trip to its Shenzhen factory that the Ascend P8 will be revealed several weeks later than expected.
No information was revealed about the device, but based on the specifications of its predecessor, the Ascend P7, (pictured above) it will look to challenge high-end devices such as the iPhone 6 and Samsung Galaxy S5.
“There are a lot of challenges to sell in the UK. Consumers in London have a lot of choice and they have a very good sense of smartphones. We are working hard to increase market share,” Kevin Ho, president of Huawei’s handset product division, told Gizmodo.
Earlier this week, Huawei declared it plans to ship around 100 million smartphones in 2015 as part of its plans to become a heavyweight player on the mobile devices market. The company hopes that the bulk of this growth will come from high-end smartphones, with Huawei having launched several such devices last year, including the Ascend P7 smartphone (pictured above) and Mate 7 phablet.
The company will instead be focusing its Mobile World Congress efforts towards wearable technology and tablets, as it looks to target more and more Western customers. The company revealed it would be launched a smartwatch powered by Android Wear alongside several fitness-related wearables earlier this week.
The news is another blow to Mobile World Congress’ status as the world’s leading mobile technology show. Formerly the event where many of the major manufacturers would announce and unveil new devices, it seems many companies now prefer to hold their own separate launch events so as not to clash with the hundreds of others at the show.
That being, this year’s show is still expected to see the revealing of Samsung’s new flagship, the Galaxy S6, as well as possible new handsets from HTC and Microsoft.
What do you remember about the smartphones of 2014? Try our quiz!
Two updates to Anthropic's AI chatbot Claude sees arrival of a new business-focused plan, as…
Most people in the United States view TikTok as a Chinese influence tool a poll…
UK regulator confirms it is investigating whether OnlyFans is doing enough to prevent children accessing…
Dismissed staff file complaint with a US labor board, and allege Google unlawfully terminated their…
Elon Musk dismisses two senior Tesla executives, plus the entire division that runs Tesla's Supercharger…
Eight newspaper publishers in the US allege Microsoft and OpenAI used their millions of their…