HTC Struggles To Keep Hold Of Execs

Troubled smartphone maker HTC is having a hard time keeping hold of executives, as it emerged a number of top employees had quit.

HTC Asia CEO Lennard Hoornik has left, having been on leave for two months. Meanwhile, chief product officer Kouji Kodera has also departed.

Problems at HTC

They follow the recent departures of vice president of global communications Jason Gordon and product strategy manager Eric Lin, amongst others.

Lin even offered a message for those still at HTC over Twitter, saying they should “leave now”.

An HTC spokesperson said: “HTC can confirm that Jason Gordon has left the company. We appreciate his contributions in the past several years and wish him well on his future endeavours  HTC continues to invest in talent and recruitment as part of our broader human resources strategy to ensure the continued strength of our company’s organisational structure.”

“Kouji Kodera has left HTC to pursue other interests. We appreciate his contributions and wish him all the best. Scott Croyle will take over his duties.

“HTC can confirm that Lennard Hoornik has left HTC to pursue other interests. We appreciate his contributions to our South Asia efforts over the past year and wish him all the best. HTC’s CFO, Chialin Chang will provide interim leadership in this strategic region while we work to find a permanent solution.”

HTC is going through a protracted patch of turbulence, following a 98 percent drop in net profit in its latest set of results. Revenue was also down nearly 37 percent.

It is reportedly struggling to get much interest in its HTC One device, despite rave reviews of the phone, and is frustrated at the progress of the First, or the “Facebook phone”, which it thought it had on an exclusive deal for a short period ahead of general release.

It continues to struggle to regain lost ground in the smartphone market, as Apple and Samsung dominate. Even though it takes a similar smartphone strategy to Samsung, pushing out Android and Windows Phone phones and tablets, it still can’t keep up with its Asian rival.

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