Categories: Marketing

TechWeekEurope Is Now Silicon UK

The world of technology is characterised by constant change. What is new today will be old tomorrow, but some trends last for extended periods of time.

Despite its fluid, dynamic nature, the industry can be divided into several eras: from the mainframe to personal computing to mobile, clear patterns are evident. But it feels as though were are about to embark on arguably the most significant shift to date.

Transformative technologies like the Internet of Things (IoT), artificial intelligence (AI), cloud and big data have the ability to impact just about every single industry and every part of our lives.

Becoming Silicon

Some believe these developments could herald a ‘fourth industrial revolution’, making organisations more productive and opening up new markets. What is clear is that technology decisions are now business decisions too.

So we’re changing to reflect this. TechWeekEurope is now Silicon UK.

As Silicon we will still produce the same quality coverage of the major topics in our industry and complement this with in-depth features, interviews with leading figures and expert analysis from our brand new editorial team.

We want to be your guide through this business technology revolution and offer genuine insight. That’s why we’ll interact with our community and attend the leading events in the UK and beyond.

We’ve been proud to serve the UK IT community for the past seven years and hope you’ll join us for the next stage of our own evolution.

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Steve McCaskill

Steve McCaskill is editor of TechWeekEurope and ChannelBiz. He joined as a reporter in 2011 and covers all areas of IT, with a particular interest in telecommunications, mobile and networking, along with sports technology.

View Comments

  • A bit of a silly renaming - Silicon UK is both restrictive and retro. Silicon is just one technology in the digital world, the same industry sectors could be using nanotubes, quantum physics or biological computing in the not too distant future - TechWeek is so much a better name - its what it says of the tin!

    • Hey Brian

      It is just one technology but we feel it's a strong brand and one we've been using in France, Germany and Spain for some time. Who knows, we might call ourselves 'Graphene' in ten years! We're just changing what we do a little and expanding our scope to allow for more in-depth coverage. Appreciate your comments and please let us know what you think after the relaunch.

      Steve

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