SalesforceIQ Aims To Make Sales People Smarter

SalesforceIQ utilises advanced data science to analyse company relationships and drive actions

CRM specialist Salesforce today lifted the lid on SalesforceIQ, a solution geared towards helping boost businesses’ sales.

Powered by Relationship Intelligence technology that utilises advanced data science to analyse company relationships with prospects, customers and partners, Salesforce anticipates the new SalesforceIQ for Small Business and SalesforceIQ for Sales Cloud will transform selling for businesses of every size and industry.

Expanding digital universe

The digital universe is doubling in size every two years, providing companies with the raw material to sell smarter. Yet, companies are still struggling to extract the right data and deliver the data-driven insights that help employees sell more effectively.

With SalesforceIQ, though, companies can leverage data-driven insights to deepen customer relationships and accelerate deals through the pipeline, according to Salesforce.

salesforceBased on the acquisition of RelateIQ, Salesforce is attempting to raise the bar for sales solutions with Relationship Intelligence technology. Relationship Intelligence automatically captures, analyses and surfaces information that is relevant for customer relationships from email, calendars and more. It seeks out the patterns needed to provide insights into future outcomes and proactively recommends actions to build stronger relationships with customers and accelerate sales.

Steve Loughlin, CEO of SalesforceIQ, Salesforce, said: “Today’s massive influx in communication data creates powerful signals about the health and potential of business relationships. It also creates a lot of noise. With SalesforceIQ, companies can now make sense of this data and pull out insights to drive their businesses forward with intelligence.”

Small businesses don’t have the time to manage the influx of data that is coming at them as they grow, let alone make sense of it. SalesforceIQ for Small Business automatically captures all relevant information and surfaces the most important insights, helping companies connect with customers in a whole new way. Powered by Relationship Intelligence, SalesforceIQ for Small Business manages deals, accelerates pipelines and proactively guides SMBs through every step of the sales process, allowing them to focus on closing deals and building one on one relationships with their customers.

SalesforceIQ for Sales Cloud’s ‘intelligent’ iOS, Android and Chrome apps is designed to supercharge productivity for the world’s the Salesforce sales solution. Relationship Intelligence is integrated directly into sales reps’ email, allowing them to sell smarter, right from their inbox, whether they are on the go or in the office.

Paul Cheesbrough, CTO, Storyful, said: “SalesforceIQ is driving success across our organisation. Whether it is SalesforceIQ for Small Business at Storyful, our social news
agency, or SalesforceIQ for Sales Cloud at The New York Post, teams across our company are working smarter and delivering more value for our customers.”

Payal Kadakia, CEO, ClassPass, commented: “Our sales are relationship based, not transactional. As a growing business, we rely on SalesforceIQ for Small Business’ intelligent features to surface important insights that help us better connect with our customers at every step of the way.

“Now we’re able to focus our time on helping studios grow versus spending time on logistics. SalesforceIQ has helped us grow faster and smarter.”

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