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At least that is the theory. In practice, however, customers may encounter several problems:
How can they ensure their data are stored safely and completely? How do they protect them against unauthorized access? How high is the risk of leakage and what happens if data get lost? Considering the aforementioned warning from Microsoft, potential cloud adopters will be well advised to only enter contracts with IT providers that have the manpower and expertise to guarantee strict data protection.
So what does all this mean with regard to purchase decisions? Whilst market transformation provides customers with a much larger set of vendors to choose from, it also means choices are harder to make and more critical: investing in the ‘wrong’ technologies and solutions may easily result in inadequate infrastructures and set organisations back a number of years.
In a situation like that, the safest decision is to enter (or maintain) a partnership with a vertically integrated vendor. Not only do these have the largest product and service portfolios, but also a well-defined strategic approach to cloud computing. This can ‘moderate’ customers’ move from traditional architectures to the cloud and tend to them along the way, with a focus on solving problems.
Within just a few years, the rapid propagation of cloud services and infrastructures has radically transformed enterprise computing as well as the IT market. As a result, customers can now order tailor-made solutions and capacities on demand from more vendors than before.
However, with a growing number of competitors demanding their slice of the cake, it becomes increasingly complicated to pick the right partner. Against this backdrop, vertically integrated IT providers with a proven track record are currently the best choice for organisations that plan to readjust their IT in the medium and long term. But even with a competent partner, there are still legal issues to consider – as well as the risk of a vendor lock-in.
Bernhard Brandwitte is head of portfolio marketing at Fujitsu Technology Solutions
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