6. Changing the PC landscape
There is little debating that Microsoft will reign supreme in the computing operating system market for at least several more years. But in 2010, the industry watched as Steve Jobs did his part to change things. With the help of the iPad, Apple significantly hurt sales of netbooks and lightweight notebooks. It also caused top PC vendors, like HP and Acer, to look elsewhere for their OS needs in the tablet space. That’s important to keep in mind. It’s something that few other CEOs could achieve.
One of Jobs’ most notable feats in 2010 was his ability to continue keeping iPods relevant in a market that they have saturated. It’s even more impressive when one considers that the iPod is facing stiff competition from other Apple products, like the iPhone and iPad. This year, Jobs unveiled a new iPod Shuffle, an improved iPod Nano, and compelling iPod Touch. Along the way, he kept sales strong across all of those products.
One of Apple’s most impressive feats in 2010 has been its ability to handily overcome Microsoft in several markets where both companies compete. Admittedly, Windows 7 had a great year in 2010. But in the mobile space especially, Steve Jobs was able to easily overcome Microsoft, due in part to Microsoft’s mistakes and Apple’s ability to deliver superior products. As a result of these factors, Microsoft went through a tough year while Steve Jobs and company enjoyed a superlative one.
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