In its continued effort to innovate and meet market needs, Axis
Communications, the global leader in network video, announced the
launch of the 7th generation of their chipset. ARTPEC 7 will
bring an array of new capabilities and features to Axis network cameras,
namely even better imaging, enhanced security features, powerful
compression and ability to run analytics on the edge. Moreover, since
the chip is fully developed by Axis, it provides a layer of control that
is crucial for effective cybersecurity.
“We’re one of only a few manufacturers that develops our own chipset,
therefore the creation of ARTPEC 7 is a key differentiator for us and a
significant benefit to our customers,” said Fredrik Nilsson, VP,
Americas, Axis Communications, Inc. “In this generation of ARTPEC we’ve
included many important features, such as upgraded security. Also,
unlike other chips, it’s not a generic design. Rather, it’s 100%
optimized for creating high-quality Axis network video solutions. This
launch truly exemplifies our vision to innovate for a smarter, safer
Even better imaging under any conditions in any mode
a completely redesigned image processing pipeline, the ARTPEC 7 further
improves all the signature Axis technologies that have been created to
address difficult light conditions. For example:
Lightfinder 2.0 will deliver more saturated and realistic
colors than ever before in low-light, along with the sharpest images
of moving objects even in the darkest areas.
Forensic WDR will provide clearer images of moving objects as
well as enhanced detail in backlit scenes, or scenes with big
differences between the lightest and darkest areas.
Increased sensitivity to light also significantly extends the
range of illumination for Axis cameras with IR.
Enhanced security features
ARTPEC 7 enables “built-in”
security features for Axis cameras, including signed firmware so only
secure authorized firmware can be installed, and secure boot, which
prevents booting of unauthorized firmware.
Future Axis cameras will also let users
choose between H.264 and H.265 video encoding depending on what best
suits their system and surveillance needs. Either encoding standard in
combination with Axis Zipstream technology will now require even lower
bandwidth and storage space without sacrificing image quality. In
addition, users are free to reevaluate their choice of codec at any time
if their requirements should change.
Impressive analytics on-the-edge
Finally, this chip features
a real-time object detection engine that will make it possible for Axis
and Axis partners to develop powerful analytics to automatically detect
and differentiate between people, faces and objects.
Moving forward, ARTPEC 7 will be the basis for the majority of Axis
network video products. One of the first cameras to include this chip is
the AXIS P1375, which is set to be showcased at ISC West at booth #14051.
About Axis Communications
Axis enables a smarter
and safer world by creating network solutions that provide insights for
improving security and new ways of doing business. As the industry
leader in network video, Axis offers products and services for video
surveillance and analytics, access control, and audio systems. Axis has
more than 3,000 dedicated employees in over 50 countries and
collaborates with partners worldwide to deliver customer solutions. Axis
was founded in 1984 and has its headquarters in Lund, Sweden. For more
information about Axis, please visit our website www.axis.com.