As recently as 2011, BlackBerry smartphones were still the de facto standard device for enterprise communication.
IT departments valued the management and security capabilities offered by the BES platform, while business people enjoyed the ability to send and receive emails, especially on the physical keyboard.
BlackBerry phones were even popular among younger users, partly due to the ability to communicate via BlackBerry Messenger (BBM).
The Canadian company’s response was slow and the arrival of BlackBerry 10 came too late to reverse the trend.
Under John Chen’s leadership, the ‘new’ BlackBerry is a much smaller company, focused on services and software – as demonstrated by its recent agreement to purchase Good Technology and the relaunch of BBM as a multi-platform application.
It still makes phones too though. The Passport and the Classic played up to BlackBerry’s design roots, while the Priv was its first ever Android-powered handset.
But how do you see BlackBerry. Is it a hardware company, a software company, is it both? Or is it a relic? We want to know.
Tell us in the poll below.
Think you’re a BlackBerry expert? Take our quiz!
Google parent Alphabet sees market capitalisation surge over $2tn on plan to over first-ever cash…
Google asks Virginia federal court to dismiss case brought by US Justice Department and eight…
Snapchat parent Snap reports user growth, revenues in spite of tough competition, in what may…
Intel shares sag after company shares gloomy revenue predictions, as data centre chip demand hit…
Germany's Tuta Mail says Google broke EU's new DMA rules with March algorithm update that…
US auto safety regulator opens new investigation into adequacy of Tesla Autopilot recall, saying it…