Accenture Scoops Up Dutch Cloud Team CRMWaypoint


Acquisition will go to strengthen Accenture’s ‘Cloud First’ agenda and Salesforce powers

Accenture has acquired a Dutch-based cloud advisory and services firm to redouble its cloud agenda.

CRMWaypoint, which specialises in Salesforce cloud services and marketing, gives Accenture a “sizable force” of skilled Salesforce professional in the Netherlands and in other Accenture markets.


accentureThe buy, of which financial terms were not disclosed, is all part of Accenture’s Cloud First agenda, an agenda that sees the firm aim to give customers a “high-standard cloud strategy”.

Peter van Tilburg, Accenture’s Cloud First applications lead for the Netherlands, said: “Together we are even better positioned to meet the growing demand for cloud solutions. Our Cloud First agenda is focused on helping clients improve their business growth, agility and competitive advantage by leveraging all of the benefits cloud can deliver.”

CRMWaypoint has been growing its team in the Netherlands for the past few years, having been founded in 2006. The firm has between 40 and 50 employees, according to its LinkedIn page, and is already a platinum partner of Salesforce.

As a next step, we’re excited to become part of Accenture as this will give us even more opportunity to develop our people and leverage their skills to drive cloud adoption and implementation for leading brands on a global scale,” said Ton van der Meer, CEO of CRMWaypoint.

CRMWaypoint has reportedly delivered on more than 600 Salesforce projects in different industries with a team of employees that hold over 80 Salesforce certifications. CRMWaypoint is serving clients both in medium business and large enterprise market segments.

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