Viewsy: Tracking Movement Of Customers Without Threatening Their Privacy

Max 'Beast from the East' Smolaks covers open source, public sector, startups and technology of the future at TechWeekEurope. If you find him looking lost on the streets of London, feed him coffee and sugar.

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London-based Viewsy, the winner of the Code_n competition, talks about its plans for the future

Code_N 14 Winner Viewsy (1)This year, 50 Big Data start-ups from 17 countries were showcasing their products in a specially designed pavilion at CeBIT exhibition in Hanover, as part of the Code_n competition. Viewsy – a retail analytics platform made by a team based in London – managed to win the main award, and bank the €30,000 prize.

The start-up has created a Google Analytics-like tool for brick-and-mortar retail stores that anonymously tracks customer movement using white-label routers and smartphone Wi-Fi MAC addresses.

After the finals, our colleagues from ITespresso Germany tracked down Carl Pratt, director of partnerships at Viewsy, to find out more about the technology behind the winning product, and the company’s plans for the future.



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