Symform Shakes Up Cloud Storage With Free 100GB

Symform is looking to gate crash the cloud storage market with the announcement that for a limited time, it is giving new and existing customers 100GB of cloud storage for free.

Even if customers decide they don’t want to buy additional storage in the Symform cloud, they will be allowed to keep the 100GB of capacity for as long as they need it, Symform said. Thus, enterprises of all sizes can now access “secure, durable, and highly available decentralised” cloud storage at no cost, Symform said.

“One hundred gigabytes is a huge amount of storage; you can put an awful lot of files in that amount of space,” President and co-founder Praerit Garg told eWEEK. “This is our way of showing people what we’re all about.”

Marketing Drive

The 100GB “freemium” offer is aimed at IT professionals, businesses or tech-savvy prosumers to test drive Symform’s enterprise-class cloud storage, Garg said.

“Our current customers know Symform is a better cloud storage solution because our decentralised model provides more security, speed and redundancy, all at a low price,” CEO Matthew Schiltz said. “No other company can offer unlimited storage for a low flat fee. This is a huge advantage over other providers like MozyPro, which charges $600 (£366) per year for 100GB, and now Symform is giving that much storage away for free.”

Symform positions itself as the first company to break away from the traditional centralised data centre cloud storage model. It uses RAID-96 to geographically distribute, encrypt and shred its data, which makes it innately more secure than the centralised models because it eliminates the single point of failure and attack vulnerability. Its home-developed design also enables it to maintain a highly scalable data cloud storage network without the high costs associated with building centralised data centres to accommodate massive data growth, Garg said.

Seattle-based Symform is finding ways to establish itself in an ongoing battle with established competitors like EMC Mozy Pro, Amazon S3, Acronis, i365, CommVault, Box, Dropbox, Carbonite and a list of others.

Aggressive Pricing

Besides providing a secure, reliable, easily accessible enterprise cloud storage service, Symform is competing aggressively on pricing by offering unlimited online data storage in the Symform Storage Cloud for a flat fee. This is rare in this sector.

Secondly, another differentiator is that Symform examines an entire system and looks for unused storage in arrays, PCs and servers that can be used in this mix. This includes storage on other companies’ machines in the Symform cloud. The company then connects its customers in an unusual virtual network of hundreds or thousands of systems.

“Thus, the more companies that join up, the more storage is available and the better the economy of scale,” Garg said. “The traditional cloud storage model is broken because companies are spending more money every time they need additional storage, when they already have resources in place to back up and protect the data.”

“It shouldn’t cost $12,000 (£7,325) or more a year to store 2TB in the cloud when you can buy a 2TB drive for $80 (£49).”