Microsoft’s Hohm Green-IT Initiative Withers

CloudEnterpriseFinancial MarketsGreen-ITInnovationMarketingMobilityProjectsWorkspace

Microsoft is closing its Hohm energy-consumption initiative in May and Google is retiring PowerMeter

Microsoft will discontinue its Hohm service for Microsoft Dynamics AX on May 31, 2012.

Microsoft originally launched Hohm in July 2009 as part of a larger green-IT initiative that included the company’s Environmental Sustainability Dashboard for Microsoft Dynamics AX, which had been released that February.

Codenamed “Niagara”, after one of Nikola Tesla‘s experiment sites, the platform was designed to run on any Web browser, including Internet Explorer, Firefox and Safari.

Saving Energy To Save Money

Hohm took user input about energy choices and made recommendations about how to adjust energy use to save money. The analytics for the platform’s calculations were licensed from Lawrence Berkeley National Laboratory and the Department of Energy.

From the initiative’s launch, Microsoft made a point of highlighting its partnerships with utility companies to allow their customers’ energy-consumption information to be automatically uploaded to Hohm; four companies signed on at the outset.

Hohm asked the user for a postal code and email address, and then to fill out a home profile, answering questions such as, “What type of energy does your water heater use?” In return, Hohm offered a home-energy report with energy-savings recommendations (“Lower the temperature setting on your water heater”) alongside an estimated cost breakdown.

“The feedback from customers and partners had remained encouraging throughout Microsoft Hohm’s beta period,” read a June 30 posting on Hohm’s official blog. “However, due to the slow overall market adoption of the service, we are instead focusing our efforts on products and solutions more capable of supporting long-standing growth within this evolving market.”

In March 2010, Microsoft partnered with Ford to offer the Hohm platform as acloud-based energy-management tool for owners of electric cars, performing functions such as reporting the most optimal time to plug in a vehicle for recharging. Evidently, that effort failed to draw the necessary amount of customers to Hohm.

The Hohm blog posting made it clear that Microsoft will continue to pursue green IT. “Together with our partners, we will continue to develop technologies that help people and organisations reduce their impact on the environment,” it read.

Google’s Green Dashboard Dream Also Fading

Coincidentally, Google is also closing its PowerMeter effort, a project designed to help consumers track their daily home energy usage in real time from an iGoogle gadget. That service was launched in February 2009 and drew information from a home smart meter.

“We’re pleased that PowerMeter has helped demonstrate the importance of this access and created something of a model. However, our efforts have not scaled [seen much uptake] as quickly as we would like, so we are retiring the service,” Google’s green energy czar Bill Weihl wrote in a June 24 posting on The Official Google Blog.

Read also :