News MWC 2015

Richard Firminger : “With Flurry, Yahoo is a mobile first company”

VP Sales at Yahoo, Richard Firming was at the Mobile World Congress, in Barcelona, to explain why his company acquired Flurry, a free analytics tool adopted by 200 000 developers and embedded into 630 000 applications. With the Mobile Developper Suite, Yahoo now can help developper to analyse traffic but also monetize it with latest Yahoo advertising products in native ads, video ads or sponsored links.