Offerings link to companies’ existing sales and operations systems, bringing data together and giving both sides a ‘360-degree view’ of the customer

Offerings link to companies’ existing sales and operations systems, bringing data together and giving both sides a ‘360-degree view’ of the customer
Move comes after Microsoft split advertising operations from Bing search engine earlier this year, forming Microsoft Advertising
Users taken off-guard as Microsoft rolls out 1980s-era logos and imagery across its Windows social media accounts
A year after its US launch, Facebook Watch comes to the UK and the rest of the world – along with an expanded advertising platform
The pregnancy advice site illegally sold the personal data of one million people to the Labour Party for use in the 2017 General Election
Banks, tech giants and adtech firms are amongst those hit by the new data privacy law
IN-DEPTH: Silicon sees how social media and technology is changing how sport is broadcast and helping BT Sport differentiate itself
Twitter says longer Tweets encourage more engagement without sacrificing brevity
INTERVIEW: Criteo’s Gregory Gazagne talks AI, machine learning, Brexit and why smaller publishers and retailers can compete with Google, Facebook & Amazon
ANALYSIS: Vodafone’s rebrand is one of the biggest in its history as it looks to move on from a couple of difficult years
Salesforce’s Einstein artificial intelligence can now be used to help marketers identify products and brands that appear in images posted on Twitter
CTO and co-founder of Qudini Fraser Hardy talks about his career in IT
Samsung Pay now supports HSBC, M&S Bank and First Direct, even if a few are still missing
Next week you’ll be able to travel for free on the tube using a special Lucozade bottle as part of wider marketing campaign with TfL
Dynamics 365 users will be able to draw on LinkedIn sales data in the first fruit of Microsoft’s £20bn acquisition of the social network
The only mention of the new version of the iPad and the updated version of iOS were press releases, with no usual over-the-top announcement
Marketing functionality integrated into the Adobe Experience Cloud for enterprises businesses
The British government, the BBC and others have withdrawn Google ad spending after their adverts were displayed alongside extremist content
Can you guess the sports teams that technology firms have sponsored over the years?
ANALYSIS: With the possibility that fake news may have impacted the US election, people are giving a new look to propaganda and misinformation
Another German regional court upholds the principle of ad-blocking, but publishers are wary of Eyeo’s market dominance
Manchester City is using technology on and off the pitch as it looks to build its fanbase and win trophies
ASA: New guidance is on the way after a study finds consumers feel misled by current broadband ads
Microsoft has offered to sweeten the deal for European regulators so it can get LinkedIn approval, despite Salesforce and other opposition
Adobe acquires TubeMogul to create one-stop-shop digital advertising and data management platform
ANALYSIS: Never before have social media and even cyber-spying been used to such an enormous extent to shape voter sentiment
Instagram believes its users willigness to discover and the presence of major brands on the platform are a winning e-commerce combination
Swipii wants to be the marketing suite for the hyperlocal retailer
The company’s latest acquisition is aimed at improving customer targeting capabilities
Facebook Messenger head says stripped down version for Android might not have some functionality, but is still attractive for businesses