How has account based marketing evolved? As more data has become available and that can be analysed for insights, how important is a data-first approach for key market campaigns?
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Silicon Insights: The Evolution of Account Based Marketing: Part 1
How has account based marketing evolved? As more data has become available and that can be analysed for insights, how important is a data-first approach for key market campaigns?
Silicon Insights: The Past, Present and Future of Account Based Marketing: Part 2
In part two of this two-part interview, Charlotte Kan speaks to James Gill, SVP of Growth at The Marketing Practice to gain his insights into how social media and AI are impacting account based marketing, and what the future holds.
Silicon Insights: The Past, Present and Future of Account Based Marketing: Part 1
In part one of this two-part interview, Charlotte Kan speaks to James Gill, SVP of Growth at The Marketing Practice to gain his insights into current marketing trends. How technology is impacting all marketers and what the future holds ...
Tabasco X Tinx: A Successful Marketing Campaign Example
Tabasco’s recent collaboration with Tik Tok star Tinx makes a creative and successful example of an influencer marketing campaign.