Triton
Digital®, the global technology and services leader to the digital
audio and podcast industry, announced today that it has integrated its
audio SSP (Yield-Op) and programmatic audio marketplace (a2x®) with
Google’s Display & Video 360. The integration of Triton’s audio SSP and
programmatic marketplace with Display & Video 360 has created the
industry’s largest transparent marketplace whereby audio inventory can
be transacted at scale across the globe.
Through this integration, buyers can create private marketplace deals
(PMPs) with a wide range of audio publishers including streaming music
services, broadcast radio stations, podcasts, online gaming and more to
engage audiences across any internet-connected device, including mobile
phones, desktop computers, TV’s, and smart speakers.
“We are thrilled to integrate our audio SSP and programmatic marketplace
with Display & Video 360,” said Benjamin Masse, Managing Director,
Market Development and Strategy at Triton Digital. “Our combined global
presence will have a tremendous impact on the audio industry’s growth,
enabling publishers to deliver a smooth, high quality listening
experience to their audience by leveraging server-side audio ad
insertion and native ad placement to provide a high return to their
advertising partners.”
About Triton Digital
Triton Digital® is the global
technology and services leader to the digital audio and podcast
industry. Operating in more than 40 countries, Triton provides
innovative technology that enables broadcasters, podcasters, and online
music services to build their audience, maximize their revenue, and
streamline their day-to-day operations. In addition, Triton powers the
global online audio industry with Webcast Metrics®, the leading online
audio measurement service. With unparalleled integrity, excellence,
teamwork, and accountability, Triton remains committed to connecting
audio, audience, and advertisers to continuously fuel the growth of the
global online industry. Triton Digital is a wholly owned subsidiary of
The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.
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