Press release

Accenture and SAP to Elevate Digital Customer Experiences Through Co-Development and Co-Innovation of New Industry Solutions on SAP® C/4HANA Suite

Sponsored by Businesswire

Accenture (NYSE: ACN) and SAP SE (NYSE: SAP) announced they are
co-developing and co-innovating to accelerate the development of the
SAP® C/4HANA platform and build industry-specific solutions that elevate
digital customer experiences. The initiative, called Project Elevate,
includes the formation of industry consortia with key market leaders in
automotive original equipment manufacturers (OEM), business-to-business
component manufacturing and utilities to help define and design these
industry-specific experiences. The solutions will be built on the
market-leading SAP C/4HANA cloud-based solution portfolio and leverage
deep product knowledge and industry experience from Accenture
and Accenture

Accenture developers and industry experts are working side by side with
SAP professionals, providing unique industry insights, agile
methodologies and integration capabilities to accelerate the advanced
features of SAP C/4HANA across all key areas – marketing, sales,
commerce, service and customer data in order to create unified,
authentic and personalized customer touchpoints. This will also include
the integration of Qualtrics’ experience data with existing operational
data, enabling clients to manage supply chains, networks, employees and
end-to-end core processes more efficiently.

“Successful brands are now built through experiences. Companies need
technology that can flex and scale to the new in order to elevate
intelligent customer experiences,” said Brian
, CEO, Accenture Interactive. “Accenture is excited to be
working with SAP to co-develop and jointly go to market with SAP C/4HANA
solutions to create and manage meaningful customer interactions that
drive value for the business.”

“In our mission to provide companies the ability to deliver five-star
experiences to their customers, partners are critical to extending our
platform and making it industry-specific,” said Alex Atzberger,
President, SAP Customer Experience. “We are therefore excited to be
working with Accenture on bringing together the demand and supply chain
for selected verticals and helping companies address the opportunity
that the experience economy brings.”

This agreement further advances Accenture’s long-standing collaboration
with SAP, building on years of successful
co-development and go-to-market activities
related to SAP S/4HANA®.
Accenture will be showcasing these solutions at booth #753 at SAPPHIRE
NOW®, the largest global business technology event, hosted by SAP and at
booth #305 at SAP Customer Experience LIVE conference, in Orlando from
May 7-9.

About Accenture
Accenture is a leading global professional
services company, providing a broad range of services and solutions in
strategy, consulting, digital, technology and operations. Combining
unmatched experience and specialized skills across more than 40
industries and all business functions – underpinned by the world’s
largest delivery network – Accenture works at the intersection of
business and technology to help clients improve their performance and
create sustainable value for their stakeholders. With approximately
477,000 people serving clients in more than 120 countries, Accenture
drives innovation to improve the way the world works and lives. Visit us

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