a global leading technology company that provides programmatic
advertising and audience network solutions, announced today that it has
selected Joanne Joynson-Hewlett as its new Chief Executive Officer.
Joynson-Hewlett, elevated from her role as Pocketmath’s Chief Financial
Officer, will assume the position immediately.
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Pocketmath CEO Joanne Joynson-Hewlett (Photo: Business Wire)
Joynson-Hewlett joined Pocketmath in 2014 as CFO, and has deftly managed
capital investment, internal finance and other duties to help transform
Pocketmath into the world’s fastest self-serve mobile advertising
platform. She is a seasoned adtech executive with 15 years’ experience
in managing and optimizing companies’ abilities to balance profits and
growth within the fast-paced advertising and technology sectors.
Nuno Jonet has also been promoted to Chief Product Officer from his Head
of Product role, having worked closely with Joynson-Hewlett in the
company’s last phase of expansion and innovation, while Andrew Alcock is
Pocketmath’s Chief Technology Officer.
“I am honored and excited to move into the role of CEO at Pocketmath. It
is a time of unprecedented growth and opportunity for Pocketmath,
especially considering Southeast Asia’s crucial role in the future of
mobile advertising, and I look forward to leading the company and our
dedicated team members to new heights into 2019 and beyond,”
Joynson-Hewlett said. “The adtech marketplace moves a mile a minute, but
alongside Chief Product Officer Nuno Jonet, the future has never been
brighter for Pocketmath and our trajectory as we embrace the potential
of Super Apps and mobile technology in the global advertising
Prior to joining Pocketmath in 2014, Joynson-Hewlett was the Chief
Financial Officer for Sequoia-backed voice blog start-up Bubbly. She has
also fostered company-wide growth in her roles with e.law Asia Pacific
and MercerBell, and is a member of the Association of Chartered
Certified Accountants (ACCA). She holds a degree in Business Studies
from Leeds Beckett University.
Pocketmath is a leading mobile adtech company based in Singapore that
represents a new breed of adtech, with media buying being just one part
of its business. The company is creating new ways for super apps and
their audience networks to capture revenue through programmatic
solutions. Pocketmath is also innovating new relationships between super
apps and traditional agencies and brands to grow the overall advertising
pie. Its PRO Platform is built on top of its proprietary DSP technology,
enabling seamless media buying for companies around the world.