Door, Inc., the leading provider of cloud-based visual merchandising
software, announced on Wednesday the latest release of its Merchandising
Cloud application. The new release underscores One Door’s commitment to
leveraging digital capabilities to streamline work for visual
merchandising, space planning, and store teams.
Today, merchandising teams are being asked to do more with less, as
retailers experiment with new store formats, reset stores more often,
and continue to localize their merchandising, all while attempting to
streamline operations. The latest release of Merchandising Cloud
delivers critical capabilities that will enable merchandisers to keep up
with demand, and respond to the strategic needs of their organizations.
Enhancements to Campaign Builder for HQ users make
planogramming easier, more efficient and more flexible. This includes
a comprehensive planogram search and bulk planogram actions, so users
can make changes quickly and have access to more data.
Changes to category structure better support merchandising
teams and big box retailers that are organized by category, creating a
more refined and cohesive view of each user’s specific
responsibilities. In turn, the five-level category hierarchy allows
visual merchandisers and space planners to target specific planograms
to fixtures, or to filter the view for merchandising plans.
Redesigned reference files enable a simpler, more intuitive
user experience with an easy drag and drop UX, and bulk actions for
archiving, moving and deleting files. As the volume of information
that users share with stores increases to provide context and clarity
for planograms, the updates to reference files save time across the
Reimagining the in-store experience places more information at
store associates’ fingertips, while reducing steps and clicks for a
more responsive UX and faster merchandising execution. Planograms are
easier to find with a searchable list next to the store’s map, which
can be filtered by status and searched by item. Additionally, store
users will be able to see the open issues and orders for their store
and exceptions that arise.
“In our experience with retailers, there can often be a disconnect
between visual merchandising and space planning executives at HQ and
in-store associates tackling the hundreds of merchandising resets each
year,” said Tom Erskine, CMO and SVP of Product, One Door. “With the
streamlined improvements to Merchandising Cloud, teams will notice a
marked advancement in user experience, which we hope will further drive
a collaborative approach to merchandising planning, communication and
execution across teams.”
The increased flexibility available to visual merchandising teams and
their in-store associates through Merchandising Cloud ultimately
delivers a more unique, localized and memorable experience for
customers. To learn more about One Door and Merchandising Cloud, click
About One Door, Inc.
One Door, Inc. is the leading provider
of cloud-based visual merchandising software. With One Door’s
Merchandising Cloud, merchandising teams communicate, execute and
confirm store merchandising plans in a unified, cloud-based application.
Merchandising Cloud lets retailers quickly create and deliver localized
and impactful experiences for customers. Learn more at onedoor.com.