(formerly Spredfast and Lithium), the leading digital customer
engagement platform, announced the launch of Ads Capabilities to help
enterprises maximize their paid and organic social media programs. As
the first innovation released by the recently merged company, Ads
Capabilities drives home the need for enterprises to have clear sight
into every piece of their organization and stay All-Ways Connected to
At enterprise companies, social teams can be siloed, such that the
organic team is working on one campaign, while they have little
visibility or alignment to what the paid social team is working on. The
real problem with this approach lies with constraining return on ad
spend. Without a complete picture of what’s going out on behalf of their
brand and how it’s performing, brands miss out on the ability to
collaborate and improve business results.
“Among CMOs, social marketing has quickly become the top channel across
the buying journey due to social media ads delivering the long
sought-after ROI of social,” said Pete Hess, CEO of Khoros. “When siloed
and separated, paid and organic are diminishing their potential value to
the business. Visibility on one platform ensures a full picture of what
is being planned and achieved in any given social campaign, and we’re
excited to offer this new capability to our customers.”
With Khoros Ads Capabilities, organic and paid social teams have direct
access to see what ads and posts are going out in real time. Ads
Capabilities is an overlay across Khoros Social Marketing that brings
best-in-class planning and reporting on organic content to native
advertising tools like Facebook Ads Manager.
Visibility: Gain a single view of your content across ads and
posts for visibility into everything going out on behalf of your brand.
Governance: Control access to your data and understand which
pages are associated with which ad accounts.
Reporting: Augment existing marketing dashboards to include
paid and organic posts together in one dashboard.
Moderation: Use the same workflows to respond to customer
comments, whether organic vs paid, to ensure consistency in brand
voice and customer experience.
Learn more about Khoros
Khoros, formerly Spredfast + Lithium, is the leading customer engagement
platform built to turn siloed knowledge into enterprise value, and
customers into contributors. By connecting consumer insights across all
departments, Khoros gives companies the ability to run their business
with their customers, anticipating their needs and accelerating
sales, loyalty, and innovation. With 2,000+ customers, including 52 of
the Interbrand 100, and ten offices globally, Khoros powers
approximately 500 million digital interactions every day. From social
media to online communities and messaging to digital customer care,
Khoros helps companies authentically connect with customers throughout