Yahoo plans to shun DNT requests from Microsoft’s IE10
Yahoo is in disagreement with Microsoft over how to manage the Do Not Track (DNT) standard, which looks to provide Internet users with greater privacy.
Microsoft infuriated marketers earlier this year, when it said it would turn DNT, which sends signals to servers asking the website owner to not track them, on by default in its Internet Explorer 10 browser.
But Yahoo is going to ignore those signals from IE10 for now, as the final standard has not yet been formalised.
Do Not Track causing controversy
“In principle, we support “Do Not Track” (DNT). Unfortunately, because discussions have not yet resulted in a final standard for how to implement DNT, the current DNT signal can easily be abused,” the company said on its policy blog.
“Recently, Microsoft unilaterally decided to turn on DNT in Internet Explorer 10 by default, rather than at users’ direction. In our view, this degrades the experience for the majority of users and makes it hard to deliver on our value proposition to them. It basically means that the DNT signal from IE10 doesn’t express user intent.
“We will not recognise IE10’s default DNT signal on Yahoo! properties at this time.”
DNT is currently being developed by various parties, but the project as a whole is being overseen by the World Wide Web Consortium (W3C). Yahoo said it would continue to work with the W3C on the standard.
“We will closely evaluate our support for DNT as the industry makes progress in reaching a meaningful, transparent standard to promote choice, reduce signal abuse, and deliver great personalised experiences for our users,” Yahoo added.
With so many voices and interests involved in its development, DNT has caused plenty of controversy. Faced with a backlash from marketers, in August, Microsoft reiterated its plans to switch DNT on by default but claiming it would reflect users’ preferences.
Earlier this month, Neelie Kroes, who is leading the Digital Agenda campaign in the European Commission, urged those putting together the standard not to pander to advertisers and not to water it down.
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