TechWeek readers get together at Tech Club, while our research shows they know what mobile strategy is all about
TechWeek‘s readers have a clear grasp on mobile strategies and are embracing 4G and building apps for customers, according to our latest research.
The results of our survey, which received more than 300 responses, were presented at our regular Tech Club networking evening in London on 19 March and found that less than half of the survey respondents use 4G now – but more than half are prepared to pay extra for the higher speed services when they have good enough coverage.
Readers adopt Android?
Some of the results prompted discussion. The survey found the prevalence of iPhone and Android were similar (41 percent versus 38 percent) which surprised Nigel Hawthorn, EMEA marketing director at MobileIron.
“We are seeing Android grow fastest in deployed operating systems amongst our customers”, he said. “Though it looks like TechWeekEurope readers are ahead of the curve in Android deployments compared to the global average.”
Looking ahead to the mobile challengers, the survey found a lot of awareness of Firefox OS, the open source platform designed for low-cost smartphones, which was much in evidence at Mobile World Congress.
We tested a live event poll from CrowdComms and found that people at the event liked the Samsung Galaxy 5S, launched at Mobile World Congress, more than a selection of other launches.
Readers also showed reluctance to using tablets at the office, but a reassuring proportion have companies which understand enough about the benefits of mobile to pay their users’ mobile bills, and buy their phones for them.
Future Tech Club events will look at areas including Big Data and Security, so sign up for our club of IT professionals if you wish to join in.