Opera Looks To China With ‘Oupeng’ Mobile Browser


Opera Software is venturing into the Chinese market with a new mobile browser dubbed “Oupeng”

Opera Software is heading east after it emerged that a joint venture between it and Telling Telecom, dubbed nHorizon Innovation Software, will offer Oupeng, a new mobile browser for the Chinese market.

Oupeng features a simple and easy-to-handle interface along with a focus on social networking capabilities.

By embedding support for Weibo, the leading microblog service in China, Oupeng makes it easy for microblog users to log in, share, forward, comment, zoom in and out, view pictures and more. In addition, Oupeng collects hot, up-to-date topics and information in Weibo automatically for the user, Opera officials said.

Market Share

Opera Software is a leading mobile browser provider, with more than 130 million people using Opera on their phone every month. Telling Telecom is a mobile phone distributor, shipping more than 30 million handsets in 2010 alone.

“The establishment of the joint venture with Telling Telecom and the launch of new Oupeng mobile browser is an important part of Opera’s growth strategy in China,” said Erik C. Harrell, chief financial officer and chief strategy officer at Opera Software, in a statement. “We have strong confidence in Oupeng’s future.”

“Oupeng is a unique browser,” said Song Lin, country manager of Opera China and general manager of nHorizon, also in a statement. “It will bring a new and different browsing experience, fully designed around users and their needs. It will help users enjoy a more comfortable mobile life.”

The Oupeng mobile browser is based on a robust and data compression technology powered by Opera, which increases the page loading speed up to 10 times and enables users to consume up to 90 percent less data.

Highly Customisable

Oupeng maximises the browsing experience for Chinese mobile users, with useful features such as zooming, full-screen mode and a download manager. It supports real web page rendering as well as Wireless Application Protocol (WAP) pages. In addition, Oupeng makes navigating the mobile web easy, by providing a large collection of links to popular websites for books, news, finance, business, photos and more.

Opera officials said Oupeng also is a highly customisable browser. Users can easily add, move or change any of their favourite websites as Speed Dial links on the start page. Users can add up to 63 Speed Dials.

“The launch of the Oupeng mobile browser will not only bring a new experience to China’s mobile Internet users, but also refine the mobile web market in China,” said Huang Shaowen, CEO of Telling Telecom, in a statement. “Telling Telecom’s powerful distribution channels will help Oupeng to get recognition and installation in the market quickly, so as to meet Chinese consumers’ increasing need for better products and applications in the mobile Internet era.”

To try the superior Oupeng mobile browser, go to www.oupeng.com for free downloading and installation.

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