Microsoft Says HTML5 Will Boost IE9 Speed

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Partners showed speed improvements at the launch of Microsoft’s Internet Explorer 9 browser

Internet Explorer 9 will be the fastest browser on the Web, thanks to the latest hardware, HTML 5, and Windows 7, Microsoft has promised.

Microsoft offered a preview of IE9 in March, and has been promoting it since May, and made a beta version available yesterday. Internet Explorer, after losing market share to Mozilla Firefox, Google Chrome, Apple Safari and Opera, seems to have begun a resurgence in recent months, with market share reviving to around 60 percent.

Making sites look their best

The goal of any browser should be to make Web sites look and run their best so users will enjoy working with the content and keep coming back to the site for more, said Dean Hachamovitch, corporate vice president of Windows Internet Explorer at Microsoft.

“The Web is about sites; the browser should be too. People go to the Web for sites not for the browser. Much as you go to your PC for apps, not Windows. Today Web sites are boxed in. The box is the browser,” Hachamovitch said. In designing IE 9, “we asked ourselves how could we put sites at the center of the experience? How can IE make sites shine? Our approach here is to use the whole PC so it taps into the native power of the platform,” he said.

Key features in the new browser include “pinned” sites, which allows users to access their favorite site from the Windows 7 Task Bar without having to start up the browser or start it from a favorite sites list in the browser.

JumpLists are also another quick way to enable users to get to a Web site task without first launching the browser. JumpLists work with Pinned Sites to allow users to create e-mail messages, check e-mail inboxes, read an updated weather forecast or virtually any other imaginable task.

Tear-off tabs and Windows Aero Snap Tabs enable users to perform tasks that require more than a single Web site or Web page. Users tear off tabs and snap them together by clicking on a tab and dragging it to the end of the PC screen. Instead users can in effect tear off a tab by dragging it away from the browser and dropping it into Windows Aero Snap tables to display the sites or pages side by side. The feature for example would allow a technician to read the specifications of a new piece of industrial equipment in one tab while viewing a video tutorial on installation procedures in a second tab.

The images and other content are rendered continuously as tabs are moved and snapped into place. So videos run continuously even as users move and snap them together. 

To show what IE9 could do, Microsoft brought about 70 Web site partners to the San Francisco Design Center to show off what they are doing with IE9.

All of the partners were taking advantage of the full implementation of HTML5 in IE9 to add to features to their sites aimed at giving users streamlined access to high-value content – especially video.

Sites welcome new browser

MySpace, for example is using the enhanced HTML5 support to make it easier for users to access video content on the social networking site. “One of the things we love about IE9 is its HTML5 standards compliance and its extensive compliance” said Patrick Srail, the head of MySpace video. Since IE9 now fully supports HTML5, MySpace now serves up video in HTML5 when the site detects the IE9 user agent.

MySpace also created JumpLists to give users access to a selection of videos and other content on the site, Srail said. For example, Srail had the jump lists can make it easier for users to link to the latest movie trailers they want to see or to find their favorite music videos he said.

“We think that the jump list is one of the underrated features, said Srail. “Initially when we saw it we thought it was an afterthought. But after we started playing around with it we thought this actually does offer a lot of opportunity” because it encourages users to keep particular links pinned to their task bars or desktops. What MySpace can actually do is automatically feed new content to that jump list link to encourage users to click on it even if they are aren’t actively visiting the site to see the latest Family Guy TV episode or that new video of a dog riding a skate board.

Meanwhile Vectorform, a web site development agency with offices in the US, Europe and India, has used IE9 to develop what’s called the “Timeline Reader” for the Associated Press news Web site according to Frances Calandra, new business development executive with Vectorform in New York. The reader is still experimental and hasn’t been deployed to the main AP news site.

Vectorform worked with IE9 to give Web site visitors a quick way to read their stories without a lot of processing time, without having to download Adobe Flash or without having to use some kind of specialised reader, Calandra said.

For example, with the HTML5 support in IE9, users have greater control of what type of content they read during a browser session. “If you just want to watch entertainment you can turn off sports or U.S. news”…so you can just play those feeds that you are looking for,” she said. The new interface also makes it easier to view images associated with an article, she said. 

Vectorform also created what Calandra called “hidden jumps” that give users the ability to instantly change the text size and font of displayed articles.

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