Kindle Tops Amazon’s Sales Rankings


Amazon’s Kindle Fire HD, Kindle Fire, Kindle Paperwhite and Kindle held the e-commerce giant’s top four sales spots worldwide over the Christmas shopping season

Amazon’s Kindle Fire HD tablet is the online retailer’s best-selling, most gifted and most wished for product across the millions of items available worldwide from the company since its introduction 15 weeks ago, although Amazon declined to provide specific sales figures.

The Kindle Fire HD, Kindle Fire, Kindle Paperwhite and Kindle held the top four spots on the Amazon worldwide bestseller charts since the launch, and Cyber Monday 2012 was the biggest day ever for Kindle sales worldwide.

App sales up 250 percent

Christmas Day was the biggest day for digital downloads across Amazon’s selection of more than 23 million movies, TV shows, songs, magazines, books, audio books, and popular apps and games, the company said.

Sales of apps and games during the holiday period alone were up more than 250 percent from the same period last year, and Amazon’s Appstore for Android selection nearly tripled in 2012 over 2011.

On the peak day, 26 November, Amazon customers ordered more than 26.5 million items worldwide across all product categories, which is a record-breaking 306 items per second. For the eighth consecutive year, the company held the top spot in customer satisfaction during the holiday-shopping season, according to the ForeSee annual Holiday E-Retail Satisfaction Index, which is based on a survey asking more than 24,000 customers between Thanksgiving and Christmas to rate their satisfaction with the top 100 retailers.

For the second year in a row, Amazon’s score of 88 is the highest ever attained by any retailer in the study.

High customer satisfaction

“To achieve such high customer satisfaction scores and sustain them over time is a remarkable feat that remains unmatched by any other e-retailer,” Larry Freed, author of the study and president and chief executive of ForeSee, said in a statement.

On its peak day, Amazon’s worldwide fulfillment network shipped more than 15.6 million units across all product categories. Amazon customers purchased more than one toy per second on mobile devices.

As part of its annual tradition of amusing sales anecdotes, the company also noted the following:

  • Its customers purchased enough TVs to cover the field of every NFL stadium.
  • Its customers purchased enough Angry Birds plush toys to stretch 285 times the height of the tallest tree in the world, which is located in California’s Redwood Forest.
  • Amazon third-party retailers sold enough High Definition Multimedia Interface (HDMI) cables to make three round-trips to the International Space Station.

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Originally published on eWeek.

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