RIM Outlines BlackBerry 10 Enterprise Incentives

Steve McCaskill is editor of TechWeekEurope and ChannelBiz. He joined as a reporter in 2011 and covers all areas of IT, with a particular interest in telecommunications, mobile and networking, along with sports technology.

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RIM wants businesses to make successful transition to BlackBerry 10

RIM has announced a series of initiatives designed to assist its enterprise customers in making the jump to its upcoming BlackBerry 10 platform.

The BlackBerry 10 Ready Program comprises of four components that will be avaliable prior to the operating system’s launch in January.

From today, BlackBerry customers with Technical Support at ‘advantage’ level or higher will be eligible for a free BlackBerry 10 smartphone, so long as they install and run BlackBerry Mobile Fusion and successfully complete a course.

BlackBerry 10 enterprise offer

The offer is limited to one device per company and is currently only available in North America, although Research In Motion is expected to offer similar deals in other countries. Businesses will also be able to access a series of specifically designed webcasts.

From January, RIM will provide new management, planning and migration tools, together with application development services. As an additional benefit, RIM will also give customers who purchase BlackBerry 10 smartphones the opportunity to trade up their existing BlackBerry Enterprise Server licenses for free until December 31 2013.

“We remain committed to our enterprise customers and want to provide them with a head start on understanding the power of BlackBerry 10 and preparing their existing environments for the new mobile computing platform,” said Bryan Lee, senior director of Enterprise at RIM. “The BlackBerry 10 Ready Program gives customers access to a variety of services, information, tools, and special offers to help ease their transition to BlackBerry 10 and BlackBerry Enterprise Service 10.”

RIM has been heavily promoting the enterprise features of BlackBerry 10, which is seen as vital to RIM’s hopes for a recovery. the company has seen its share of the smartphone market slide in recent years, as businesses and consumers defect to rivals such as iOS and Android.

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