marketing

Startup Showcase: Swipii

Swipii wants to be the marketing suite for the hyperlocal retailer

7 years ago

Salesforce Buys Marketing Data Management Start-Up Krux

The company's latest acquisition is aimed at improving customer targeting capabilities

8 years ago

Businesses Can Speak To Facebook Messenger Lite Users From ‘Day One’

Facebook Messenger head says stripped down version for Android might not have some functionality, but is still attractive for businesses

8 years ago

IoT-Powered Amazon Dash Buttons And APIs Arrive In The UK

Amazon Dash lets customers order toilet paper, washing powder and condoms with the push of a button and APIs allow…

8 years ago

Google Hits Back At ‘Intrusive’ Pop-Up Ads

New algorithm will demote mobile websites using interstitial adverts from January 2017

8 years ago

Yandex Offers ‘Complaint’ Button And AI As Alternative To Ad Blocking

Yandex, a major search engine in Russia, hopes to reach a compromise between users and advertisers as an alternative to…

8 years ago

Startup Showcase: Azimo

Marta Krupinska, general manager and co-founder of Azimo, talks about money transfers, Facebook Messenger integration and Brexit

8 years ago

Oracle Opens ‘Biggest’ B2B Data Marketplace

The business-to-business marketplace brings together data from Oracle's own marketing data acquisitions as well as third-parties

8 years ago

Facebook Improves Ad Preference Tools And Will Override Ad Blockers

Facebook promises to give users more control over adverts buts says ad blockers threaten journalism and free services

8 years ago

Rio 2016: Social Media Scams And 4,500 Malicious Apps Target Olympic Fans

RIO 2016: Olympic sports fans and organisations warned about dodgy apps and social media scams trying to steal data and…

8 years ago

Google Is Adapting AMP To Deliver Faster Online Ads

Google wants to stop the rise of ad blockers by offering industry-wide technology to make online ads safer, faster and…

8 years ago

Instagram Adds Analytics, Contact And Promotional Tools For Businesses

Instagram looks to boost advertising revenues by giving businesses more features

8 years ago

Web Publishers Need To Address Reasons Why Readers Install Ad Blockers

ANALYSIS: Newspapers and Web sites of all kinds are fighting the use of ad blockers as a threat to their…

8 years ago

Android Pay Goes Live In The UK Without Universal Bank Support

Android Pay brings contactless payments to a wider audience but has no Santander, RBS or Barclays support at launch

8 years ago

NXP Takes Contactless Payments Into The Home And Beyond

NXP FTF: NXP says its first POS system will allow more companies to build contactless payments to tables, TVs and…

8 years ago

6 Top Tips For Developing The Perfect Social Media Strategy

Nick Leech, digital director, 123-reg, shares his best advice on creating a great social media plan

8 years ago

Swipe Right For Customers: 4 Things Brands Can Learn From Tinder

Alyssa Meritt, head of strategic consulting, Urban Airship, explains what brands can learn from the gamification of dating apps

8 years ago

Twitter Will Shut Down TweetDeck App

Twitter is ending support for the TweetDeck app and plans more seamless log-in experience

8 years ago

CMO Vs. CIO – Is There Room For Both In The Boardroom?

Avanade's Julian Tomison discusses how and why CIOs and CMOs should be working together to move towards the 'Digital Workplace'

8 years ago

Can AI-Powered Call Centres Improve Telecoms Customer Service?

AI could make it less painful to contact your broadband, landline and mobile provider and boost reputation and revenues for…

8 years ago

5 Top Tips For A Twitter Takeover

Rhea Cairns, account manager at Neo PR, explains how to use a third-party Twitter takeover to promote your brand's message

8 years ago

Why Should You Give A Toss About IBM’s InterConnect Announcements?

IBM made plenty of big announcements this week, but why do any of them matter to you?

8 years ago

Social Media – A Great Add-On To Existing Marketing Strategies

Helen Armour, marketing manager at Really Simple Systems, believes a perfect marketing strategy should never ignore social media

8 years ago

How To Perfect Hashtags On Twitter, Facebook, YouTube, Instagram

Gemma Brown, Neo PR account executive, explains the three rules of social media hashtags

8 years ago

5 Tips For Running A Brilliant Social Media Holiday Campaign

Helle Tyllesen, director of customer strategy at Falcon Social, offers tips on creating an engaging holiday campaign that will delight…

8 years ago

IT Life: Table For Twizoo

Twizoo co-founder Madeline Parra talks about her career in technology and why she swapped storm chasing for restaurants

8 years ago

6 Things Every Brand Should Be Doing On Social Media

Laura Miller, director of marketing at KioWare Kiosk Software, explains how every brand can keep its social media game on…

8 years ago

Facebook’s ‘Reactions’ Feature Will Challenge The ‘Like’ Button

Will 'Reactions' be 'Liked' by Facebook users as social network begins trial of improved feedback

8 years ago

Facebook Sales Hit £4bn As Mobile Advertising Pays Off

Facebook reports £700m in quarterly profit as mobile user base reaches almost one billion a day

8 years ago

Top Tips For Using Social Media Analysis To Plan Better Marketing Campaigns

Social media analytics firm, Crimson Hexagon, explains how marketing agencies can use social media data to back up their campaign…

8 years ago