YellowPepper today announced the Credential-on-File (CoF) for Bradesco. The project will allow Bradesco clients to make online payments through a virtual tokenized card, improving the security of the transactions. This CoF tokenization solution will be a direct response to battle this challenge and moreover help grow Brazil’s e-commerce landscape.
Visa Token Service creates a secure environment that drives innovation in online and mobile commerce. With the Visa Token Service, card details can be replaced with a unique digital identifier used to process payments without exposing the cardholder’s sensitive account information. For those Visa tokens, issuers around the world can push dynamic updates on lost, stolen or expired credentials to enable a frictionless merchant and customer experience.
YellowPepper will implement the Visa-powered virtual card in Bradesco’s mobile banking application providing secure online payment solution to Bradesco’s clients which will help accelerate the adoption of secure online transactions.
“We have been pioneers in the region for a long time, and we are so excited to bring such an essential tool to a country like Brazil to continue driving secure and easy payments, whilst setting the infrastructure for clients and citizens to adopt these new technologies,” said Serge Elkiner, Co-Founder and CEO of YellowPepper.
“We believe tokenization, will create the framework for seamless processing and significantly higher authorization rates in e-commerce in the near term,” says Alessandro Rabelo, Senior Director of Solutions, Visa. “By expanding our partnership with YellowPepper and Bradesco, we are further demonstrating our commitment to making digital commerce easier and more secure for Brazilians.”
As more devices become connected, from mobile devices to the ever-expanding Internet of Things, tokenized CoF payments will play an increasingly substantial role in the future of digital commerce.
Founded in 2004, YellowPepper is the fintech pioneer in Latin America with proprietary technology and partnerships with leading financial institutions and industry startups. YellowPepper provides a digital finance platform that gives consumers, merchants, issuers and processors the means to revolutionize the purchasing experience. Operating in nine Latin American countries, and currently enables over 3 million monthly active users that execute 565 million transactions yearly. For more information, please visit www.yellowpepper.com.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device, for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit www.visa.com.br, our page on LinkedIn or follow us on Twitter @VisaNewsBr.