Press release

Yellowbrick Data Raises $81 Million in Series C Funding to Meet Demand for the Ultimate Data Warehouse

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Yellowbrick Data today announced it has secured $81 million in Series C
funding to meet the global demand for the Yellowbrick Data Warehouse
within the enterprise analytics market. This brings the company’s total
financing to $173 million. The round was led by DFJ Growth and welcomed
new investors IVP and BMW i Ventures, with participation from existing
investors including Next47, Third Point Ventures, Menlo Ventures,
Threshold Ventures, and GV (formerly Google Ventures).

Yellowbrick successfully built a data warehouse for the analytic needs
of the world’s largest enterprises. Since publicly unveiling its product
in 2018, companies in every major vertical have selected the Ultimate
Data Warehouse: the world’s largest insurance company, a top 5 credit
card company, the world’s largest market research company, a top 5 North
American telecommunications company, a top 5 global shipping company,
the world’s leading risk and legal analytics company, a leader in
electronic health records, and a top 10 hospitality operator. These
customers have seen dramatic improvements in analytic performance while
significantly reducing costs.

“At ThreatMetrix, we deliver identity intelligence through a robust,
intuitive cyber security and risk management model where we depend on
the underlying data warehouse,” said Matthias Baumhof, CTO at
ThreatMetrix, a LexisNexis Risk Solutions company. “Following extensive
testing of data warehouses and Hadoop-based solutions, we found
Yellowbrick Data provided superior performance. Our user queries are
completely ad hoc and the Yellowbrick workload management capabilities
allowed us to guarantee interactive response times for our portal users,
even under high concurrency.”

Enterprises today face challenges in how they deploy analytics both
on-premises and across clouds. Yellowbrick customers can deploy on their
terms — in their data center or in any public cloud — while making use
of the latest technologies. Many companies have found that cloud-only
solutions become a variable and unpredictable cost. To help enterprises
gain control of their analytic processing, Yellowbrick provides a
predictable and fixed pricing model that customers can apply to data
center and cloud deployments, ensuring that they can rapidly scale their
business while maintaining the utmost in fiscal discipline.

“At NCS, we help advertisers and their agencies optimize return on
advertising spend. We integrate the largest CPG in-store purchase
dataset with TV and audience data for digital mobile, print, and radio,
to identify the most responsive consumers,” said Doug McDowell, VP of
Technology at NCS. “With Yellowbrick, we found a solution that could
meet our stringent requirements for interactive analytics across high
volume datasets.” 1

“We invested in Yellowbrick because of the tremendous momentum the
company has achieved,” said Randy Glein, partner at DFJ Growth.
“Yellowbrick is providing a new generation of ultra-high performance
data warehouse capabilities for large enterprises. The technology is a
step function improvement on every dimension compared to legacy
solutions, helping modern enterprises digest and interpret massive data
workloads in a fraction of the time at a fraction of the cost.”

“We engineered a modern data warehouse to deliver breakthrough analytic
capabilities,” said Neil Carson, CEO and co-founder at Yellowbrick Data.
“Our product provides enterprises with the fastest SQL analytics on the
market, combining speed, flexibility, and security with predictable
costs. This mix is driving growth for our company, and success for our
expanding set of new and existing global customers.”

Additional Quotes

BMW i Ventures

“We see data and analytics as one of the key building blocks for
enhanced customer experiences across all industries going forward and
Yellowbrick is well positioned to serve this market,” said Kasper Sage,
Partner, BMW i Ventures. “In particular, the ability to combine both
real-time and historical data presents unique opportunities for insights
that could support the future development of autonomous driving
technologies and better inform IoT sensor data.”

IVP

“Yellowbrick Data allows the world’s largest companies to use analytics
in ways not previously possible due to the incredible price-performance
of the Yellowbrick Data Warehouse,” said Steve Harrick, General Partner
at IVP. “The company’s accelerating momentum point to a significant gap
in this $20 billion-dollar market left unaddressed by legacy suppliers.
We see Yellowbrick well suited to fill this gap and are excited to be
part of the journey.”

451 Research

“Today’s enterprises need fast data access to succeed in the digital
economy,” said James Curtis, senior analyst at 451 Research.
“Yellowbrick Data’s differentiated architecture can bypass RAM and
leverage flash memory, providing customers high-performance analytics
and enabling flexible deployment options on-premises or in the cloud.”

ABOUT YELLOWBRICK DATA

Yellowbrick Data empowers companies to make faster decisions with all of
their data. Built for enterprises and the hybrid cloud, the Yellowbrick
Data Warehouse deploys powerful analytics anywhere, with best in-class
economics. Find out what you can achieve today at www.yellowbrick.com.

FOLLOW YELLOWBRICK

(1) About NCS (Nielsen Catalina Solutions)

NCS empowers the CPG ecosystem to create and deliver more effective
advertising with purchase-based audiences and sales measurement
solutions. NCS has developed a proven approach, advancing the
advertising industry and empowering a new age of purchase-driven
advertising, relying on anonymized data and holding to the highest
standards of consumer privacy. Proudly, we’ve helped drive over $3.5
billion in incremental sales for our U.S. customers.