Press release

Western Digital Introduces Surveillance-Class Storage with Extreme Endurance For AI-Enabled Security, Smart Video and Advanced Edge Devices

Sponsored by Businesswire

(ISC West, Booth #22067) – Western
Digital Corp.
(NASDAQ: WDC) today unveiled the new Western Digital® WD
Purple® SC QD312 Extreme Endurance microSD™
card for designers and
manufacturers of AI-enabled security cameras, smart video surveillance
and advanced edge devices that capture and store video at higher bit
rates than mainstream cameras.

This press release features multimedia. View the full release here:

Western Digital Introduces Surveillance-Class Storage with Extreme Endurance For AI-Enabled Security ...

Western Digital Introduces Surveillance-Class Storage with Extreme Endurance For AI-Enabled Security, Smart Video and Advanced Edge Devices (Graphic: Business Wire)

According to IHS Markit, global shipments of professional video
surveillance cameras are expected to grow from 127 million to over 200
million between 2017 and 2022, and those with on-board storage are
expected to grow by an average of approximately 19 percent per year1.

With the migration to 4K and higher video resolutions, and the
introduction of more smart cameras with built-in AI and improved local
processing capabilities, surveillance cameras need to be able to store
both video and raw data to facilitate these AI capabilities. As a
result, storage with higher capacity, more intelligence and greater
durability is increasingly required.

Expanding upon four generations of world-class industrial storage
products, the Western Digital WD Purple SC QD312 Extreme Endurance
microSD card addresses the tremendous growth of high-resolution security
video with its rich feature set. The small form factor storage solution
was created to meet the demands of extreme endurance, high capacity and
challenging environments for the edge storage to confidently store
high-quality video while reducing the need for frequent replacements.

“The complex storage requirements of the growing security camera market
are set to push the status quo with modern advanced edge and smart video
devices. Surveillance customers look to durable and reliable devices
with intelligent monitoring to save time and investments, said
Oded Sagee, senior director, Devices, Western Digital. “With the microSD
card introduced today, we are leveraging the power of 3D NAND to ensure
no-compromise, primary, on-camera storage for high bit-rate video and
advanced functionality for some of the latest AI-enabled smart cameras.”


Western Digital offers a broad portfolio of surveillance storage
products and solutions to help people capture, preserve, access and
transform their content. Western Digital will be showcasing the new
products as well as its entire surveillance portfolio, including the WD
Purple 12TB HDD at ISC West (Booth #22067) in Las Vegas. Western Digital
is currently sampling the WD
Purple SC QD312 Extreme Endurance microSD
card to OEMs. For more
information, visit our website: Western

About Western Digital

Western Digital creates environments for data to thrive. The company is
driving the innovation needed to help customers capture, preserve,
access and transform an ever-increasing diversity of data. Everywhere
data lives, from advanced data centers to mobile sensors to personal
devices, our industry-leading solutions deliver the possibilities of
data. Western Digital data-centric solutions are comprised of the
Western Digital®, G-Technology™, SanDisk®, Upthere™ and WD® brands.

Western Digital, the Western Digital logo and WD Purple are registered
trademarks or trademarks of Western Digital Corporation or its
affiliates in the U.S. and/or other countries. The microSD mark and logo
are trademarks of SD-3C, LLC. All other marks are the property of their
respective owners. As used for storage capacity, one gigabyte (GB) = one
billion bytes. Total accessible capacity varies depending on operating
environment. Product specifications subject to change without notice.
Pictures shown may vary from actual products. Not all products are
available in all regions of the world.

© 2019 Western Digital Corporation or its affiliates. All rights

Forward-Looking Statements

This news release contains certain forward-looking statements, including
the expected availability, benefits, capacities, features, performance,
pricing and versions of the WD Purple SC QD312 Extreme Endurance microSD
card. There are a number of risks and uncertainties that may cause these
forward-looking statements to be inaccurate including, among others:
changes to specifications from standards organizations, volatility in
global economic conditions; business conditions and growth in the
storage ecosystem; impact of competitive products and pricing; market
acceptance and cost of commodity materials and specialized product
components; actions by competitors; unexpected advances in competing
technologies; our development and introduction of products based on new
technologies and expansion into new data storage markets; risks
associated with acquisitions, mergers and joint ventures; difficulties
or delays in manufacturing; and other risks and uncertainties listed in
the company’s filings with the Securities and Exchange Commission (the
“SEC”), including the company’s most recently filed periodic report, to
which your attention is directed. You should not place undue reliance on
these forward-looking statements, which speak only as of the date
hereof, and the company undertakes no obligation to update these
forward-looking statements to reflect subsequent events or circumstances.

1 Source: IHS Markit, Technology Group, Video Surveillance
Intelligence Service, Q1 2019. Information is not an endorsement of
Western Digital. Any reliance on these results is at the third party’s
own risk. Visit for more details.