Press release

Washington Business Alliance and Hytch Rewards Announce Plans to Support Carbon Zero

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In recognition of the 49th annual Earth Day, the Washington
Business Alliance
(WaBA) and Hytch
, a Nashville-based social impact technology company, announced
plans to use positive behavior reinforcement technology to reduce
traffic congestion and transportation carbon emissions. Launched last
year, Hytch has tracked and rewarded the elimination of more than 5.8
million vehicle miles in the Nashville area.

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Over the coming months WaBA and Hytch will work together to:

  • Reinforce desired commute behavior using Hytch Rewards, a free
    app currently available for iPhone and Android
    . Hytch Rewards
    makes every shared ride carbon neutral, shows “trees saved,” and
    provides cash rewards for carpools, rideshares, or use of public
    transit for people who live in sponsored areas or work for an employee
    sponsor. Rewards can also be customized based on the selection of
    alternative travel routes, modes of transportation, number of
    occupants, time of day, bridge crossings, construction pinch points,
    parking locations, and other considerations related to social equity.
  • Launch Smarter Mobility Pilot Study to optimize incentive
    systems for shifting commuters away from single occupancy travel
    during commute times. Quantitative data gathered will help transit
    authorities, municipalities and employers understand user behavior to
    get better results from their Commute Trip Reduction (CTR) investments.

“Our primary goal at Hytch is to make every mile of all shared rides in
America a carbon neutral mile,” said Mark Cleveland, co-founder and CEO
of Hytch. “Puget Sound commuters can inspire other cities to join this
important Greenhouse Gas reduction program at no cost to commuters. We
can drive together and be smart about it.”

The Washington Business Alliance brings practical solutions to the
state’s most critical problems. WaBA’s Low
Carbon Prosperity Institute
has been on the forefront of practical
strategies and legislation to reduce carbon emissions in Washington as
cost-effectively as possible.

“Use of positive reinforcement complements and leverages the many
excellent supply-side Commute Trip Reduction efforts,” said David
Giuliani, co-founder and president of WaBA. “We are excited to work with
Hytch to apply this technology to transportation congestion and carbon

For more information about this work, contact

About Washington Business Alliance

The Washington
Business Alliance
is a statewide business organization that is
forward-leaning and issue-focused. Its mission is to help solve the
state’s most critical issues. By working collaboratively, it catalyzes
business leadership, bipartisan problem-solving, and data-driven
strategies to generate results. To learn more, visit

About Hytch Rewards

Hytch LLC is a Nashville-based social impact technology company that
rewards people to lower carbon emissions and protect clean air and
reduce traffic congestion by logging their shared commutes with the
Hytch Rewards platform. By using the free app
for iPhone and Android
, Hytch promotes the habits of sharing a ride
by enabling users to “Save Trees” and earn cash rewards when available
in sponsored markets. Hytch received a Congestion Mitigation and Air
Quality (CMAQ) grant from the Tennessee Department of Transportation. It
was recognized as the Nashville Technology Council’s Emerging Company of
the Year, and received the Tennessee Governor’s Environmental
Stewardship Award, the Tennessee Department of Environment and
Conservation’s Sustainable Transportation Award, and the Nashville
Entrepreneur Center’s 2018 NEXT Award as a Social Enterprise and
Sustainability startup. To learn more, visit
or contact