TruSignal, Inc., a leading predictive scoring and people-based marketing
technology business, today announced the launch of TruAudience®
Platform 2.0. The platform’s overhaul features a refreshed user
interface, a new audience building module and upgraded capacity that put
audience creation and management at the platform’s forefront.
As an audience management system for data owners, the platform unifies
and enhances first-party data to improve audience targeting and
monetization. This is accomplished via a people-based martech stack that
includes TruSignal’s artificial intelligence (AI), lookalike modeling
based on offline data, KPI-based audience creation and audience
distribution to more than 400 connection points across the martech
ecosystem.
“Data and audience management leveraging cutting-edge technology like AI
have really come to a head in the martech landscape,” said TruSignal CEO
and Founder David Dowhan. “But we saw a gap in terms of delivering ease,
speed, transparency and capacity to leverage data and technology at the
scale needed by data owners. That’s why we’re introducing the
TruAudience Platform 2.0.”
Martech analysts report
U.S. marketers will continue to increase marketing technology
investments, focusing on data, ad tech and marketing automation. These
investments confirm the need across the data ecosystem for a
comprehensive, flexible toolset that plugs easily into existing
workflows and leverages the right data and technology to make smarter,
faster marketing decisions at scale.
Data owners uniquely leverage TruSignal’s identity graph to upload data
segments to the platform, creating a library that can continually be
refreshed. With the platform’s new Custom Audience Builder module, data
owners can easily unify, enhance and activate their data for
monetization.
Custom Audience Builder features include a simple interface to search,
discover and use Boolean logic to combine first- and third-party data
segments. In addition to their own data, data owners have the option to
tap into TruSignal’s thousands of pre-built Specialized Audiences
covering major industries, including automotive, business, financial
services and more.
Data owners can get a glimpse of the breadth and depth of TruSignal’s
offline data by generating insights reports for every data upload and
created audience to see more than 360 audience insights.
The TruAudience® Platform can also combine a data owner’s
first-party data with TruSignal’s offline data to build predictive
lookalike models in hours. These lookalike models leverage AI and
multiple machine learning algorithms to calculate a score for 247
million U.S. adults that pinpoint more people who are likely to convert.
Through TruSignal’s integrations, lookalike and custom audiences can be
distributed at scale across desktop, mobile, video, social, native and
advanced TV and radio.
About TruSignal, Inc.
TruSignal, Inc. is an innovative leader in people-based marketing
technology for Fortune 500 brands, agencies, platforms, publishers and
data owners. TruSignal uses predictive scoring, powered by artificial
intelligence, to make big data actionable for one-to-one addressable
marketing. TruSignal delivers incredible results by pinpointing the best
people to target at scale and optimizing the bid price for every
impression. This is all accomplished through the TruAudience®
Platform, which combines a robust deterministic identity graph, a
massive third-party data set, an advanced AI engine with multiple
machine learning algorithms, extensive people-based, omnichannel ID
matching technology and a robust set of integration APIs that fuel
powerful insights, custom audience building, lookalike audiences,
audience expansion and bid price optimization solutions that are easy,
accurate, scalable and fast.
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